Alpego eyes electric power harrow
Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the Italian Eima Event, taking away an innovation award.
Massey Ferguson has announced the extension of their longterm brand partnership with rugby union icon Sam Whitelock as their brand ambassador for New Zealand, extending the role he has held since 2019 through to March 2025.
Said to share the same values and passion for agriculture as the iconic farm machinery brand, Whitelock embodies the ‘Born to Farm’ spirit.
“So we’re excited to continue our partnership with Sam, who is a bona fide champion on the field with an impressive track record,” says Haydn Reeves, senior manager – marketing, Massey Ferguson Australia, New Zealand and Far East. “Not only an on-field champion, Sam Whitelock is highly regarded off the playing field as someone who has a strong passion for farming and the rural community in general.”
Regarded as one of the greats of New Zealand Super Rugby, having played in three Rugby World Cups and with over 138 Test caps to his name, Whitelock’s impressive list of global achievements include being the youngest New Zealander in history to reach 100 tests, a key member of the 2011 and 2015 Rugby World Cupwinning teams, the 2nd most capped player in history and the record as the fastest player ever to reach 100 international appearances.
As a third-generation dairy farmer from the Manawatu region, farming is in the blood, with a strong connection to the land and a leadby- example mentality, Whitelock aligns with the values of Massey Ferguson, embodying the brand’s hard work, reliability and commitment to the task ahead.
Whitelock is an upstanding leader who is honest and dedicated to giving his all.
His commitment to giving back to the farming community is evidenced by his involvement with Farm Strong, a notfor- profit organisation focused on providing farmers with the skills and resources needed to live well and keep well.
In his role as brand ambassador for Massey Ferguson, Whitelock will feature in media campaigns and promotional events throughout the duration of his ambassadorship, allowing the Kiwi farming community to have an opportunity to connect with one of the country’s national icons through a shared love of the land.
On the edge of the hot, dry Takapau plains, Norm and Del Atkins have cultivated a small but exceptional herd of 60 Holstein Friesian cows within their mixed breed herd of 360 dairy cows.
The DairyNZ board and management are currently trying to determine whether, and to what degree, their farmer levy payers will support any increase in their levy contributions.
Milk production is up nationally, despite drought conditions beginning to bite in some districts, according to the latest update from Fonterra.
Dry conditions are widespread but worse in some places, with rain and drought affecting farms just a few kilometres away.
The Government's plan to merge the seven crown institutes presents exciting possibilities for plant technology company Grasslanz Technology, says chief executive Megan Skiffington.
Agribusiness leader Rob Hewett is the new chair of listed carpet maker Bremworth.
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