Friday, 01 September 2023 13:55

Signs of life in Aussie farm machinery market

Written by  Mark Daniel
Melinda Haley from data analysts Kynetec. Melinda Haley from data analysts Kynetec.

Following a couple of bumper sales years when the rolling year-to-date figure for 2022 hit about 16,250 tractors, it looks like things are changing in the Australian farm machinery landscape.

At the recent 2023 Tractor and Machinery Association of Australia annual conference, Melinda Haley from data analysts Kynetec shared her thoughts on the current challenges being encountered by the tractor, combine and baler industry.

With figures to the end of June 2023 falling by around 16%, Haley suggested that the largest factor is still supply chain issues, with shipping quarantine queues being the most prominent.

“Coming off a strong 2022 sales year, we correctly predicted a slowdown in tractor sales into 2023,” she explained. “It was well known that the record sales that were driven by the perfect storm of positive climate, commodity prices and the boosted instant tax write off scheme were not sustainable over the longer term.”

Haley added that the sector was now facing some head winds – namely higher land prices, average commodity prices and lower crop yields; coupled with high agricultural lending, increasing interest rates and the end of the increased instant asset write off scheme.

“Land prices in the central wheat belt are up between 165-168% in the last five years, interest rates have increased while grain prices have settled to 2020 levels. Certainly, these are challenging times when looked at in snapshot, but not unexpected,” she said.

Year to date (YTD), sales of new tractors in the up to 60hp and over 60hp categories are down by 15% and 17% respectively after the busy previous selling period. Baler sales were down 32% on the rolling 12 months, while combines bucked the trend, up by an impressive 78% YTD – with sales increases seen in all states other than NSW. Haley also provided an overview of the Australian farm machinery distribution network, noting that single business outlets had dropped 5%, from 269 to 256. Meanwhile, group business outlets climbed 4% from 394 to 408 – with the total number of outlets remaining static.

“Australian farmers are also experiencing slightly drier conditions than this time last year, with approximately 65% in average conditions or better, however a dry finish is expected,” she concluded.

More like this

Claas keeps investing despite tough times

Despite conditions in the farm machinery industry, which can only be described as difficult, the German-headquartered Claas Group has reported net sales of €5 billion for the 2024 financial, around €1.1 billion, or 19% lower than the corresponding period in 2023.

LDC looking to raise its game

While the LDV brand has been available in New Zealand for a number of years, it’s typically been recognised as a second tier offering. That has started to change after distribution passed to the Inchcape Group in 2023, who are on a trajectory to improve that public perspective, and in due course, push sales upwards.

Ceat buys Camso

Mostly associated with conventional tractor tyres, Indian tyre manufacturer Ceat is reported to have bought the Camso off-highway tyre and track business from Michelin for about US$225 million (NZ$400 million).

Quadtrac takes high horsepower award

Announced at the end of the year at the EIMA 2024 Event in Bologna, Italy, the Case IH Quadtrac 715 - the new flagship model in the Case IH tractor range - has won the Tractor of the Year 2025 High-Power Category for models of 300-plus horsepower.

Featured

Editorial: O Canada

OPINION: The Canadian government's love affair with its lifestyle dairy farmers has got it into trouble once again.

Tough year for UK farmers

Volatile input costs, fluctuating commodity prices, a reduction in direct payments and one of the wettest periods in decades that resulted in a disastrous harvest, have left their mark and many UK farming businesses worse off.

Ready to walk the talk

DairyNZ's Kirsty Verhoek ‘walks the talk’, balancing her interests in animal welfare, agricultural science and innovative dairy farming.

Dairy earnings bounce back

"We at Ministry for Primary Industries (MPI) and you at Dairy News said over six months ago that the dairy industry would bounce back, and it has done so with interest.”

National

New insights into rural fire risk

New student research from the University of Canterbury in partnership with Fire and Emergency New Zealand (FENZ) could improve knowledge…

Embrace mechanical weeding now

Mechanical weeding is exploding in Europe because increasing resistance means they have "run out of herbicide", says Canterbury agronomist Charles…

China still a good option

The ongoing rise of the Chinese middle class will drag up demand for New Zealand products there in the future.

UAE FTA signed

New Zealand’s free trade deal with the United Arab Emirates (UAE) has now been signed.

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

» Latest Print Issues Online

The Hound

Drunk on power!

OPINION: The end-of-year booze-up at the posh Northern Club in Auckland must have been a beauty, as the legal 'elite'…

Time has come?

OPINION: It divides opinion, but the House has passed the first reading of the Gene Technology Bill.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter