Power Farming powers up southern presence

Power Farming, the importer of Deutz Fahr, Kioti, Kverneland and McHale, was setting out its stall for the future last month with the opening of a new $7.5 million facility at Rolleston on SH1 just south of Christchurch. The 12,500 sq.m. building will serve as a distribution point, receiving products from local and overseas suppliers and shipping them to South Island dealers, while the adjoining building with a 1300 sq. m. workshop, 650 sq. m. canopy and 400 sq. m. showroom will be the new base for Power Farming Canterbury, which is the retail outlet for the area.

The opening’s 550 customers and guests were welcomed by marketing director Brett Maber, who said the new facility will give existing customers easier access to sales, parts and service, and offer potential customers a one-stop shop for tractors or machines for their operation.

Cutting the ribbon with his wife Linda, managing director Geoff Maber suggested that there had never been a better time for agriculture in NZ.

With the global population likely to hit 9 billion by 2027, much of that growth on the Asian sub-continent, NZ farmers were in an ideal position to capitalise on the areas’ demands for high value proteins.

Maber commented, “there is a need to increase output of milk, vegetables and fruit”.

“The technological advances in modern tractors and machinery will allow Kiwi farmers to grow bigger and better crops, harvested in a timelier manner and delivered to customers with far higher levels of quality. “The investment in this facility will allow us to deliver those technologies to the local and greater South Island communities, and it will serve as a central point for distribution and training for our sales and parts and service teams; these form the heart of our business and the long-lasting relationships we have with our customers.”