Friday, 25 April 2025 08:55

Farmer-led group buys Novag

Written by Mark Daniel

font size decrease font size increase font size
Print
Email

Novag machines are imported and distributed in NZ by Carrfields Machinery.

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.

The move secures the future of the French no-till specialist, having called in the administrators in October 2024. The new consortium is led by a long-time Novag customer and farmer, Jean Paul Rault.

“Our objective is to invest in the future of the brand, preserve its unique know-how, safeguard jobs, alongside ensuring continuity of service for users, while leading the company towards solid and sustainable development,” says Rault.

All warranties and commitments for the existing global machine fleet will be honoured, ensuring a continuous after-sales service for all Novag customers, while the entire team in France and at Novag GmbH in Germany remains operational.

Founded in 2011 as a start-up, Novag now sells its machines in more than 25 countries inside and outside Europe, with Ashburton head-quartered Carrfields Machinery importing and distributing the brand in New Zealand.

The company develops and produces its direct seeding units at its main site in Fressines, western France, and established its first subsidiary, Novag GmbH, in Hannover, Germany in 2022. The company makes a product range of no-till machines in working widths of up to 10m.

More like this

Ballance Returns to Profit, Announces $18.2m Rebate

Ballance Agrinutrients chief executive Kelvin Wickham says despite a tough year, he is pleased the business has returned to profit.

Krone XDisc 710 Now Fits John Deere, New Holland Foragers

Krone's XDisc 710 direct-cut header can now be used by John Deere and New Holland forage harvesters, as well as the Krone Big X it was originally designed for.

Historic Claas Senator Combine Returns to Work in Suffolk

Fifty Eight years ago, on the 16th of August 1968, August Claas, the founder of the harvesting company and father of Helmut Claas, personally presented a Claas Senator combine harvester to Scottish farmer John Steven.

State farmer posts record results

State farmer Pamu has delivered its strongest operating result on record.

Case IH Unveils Next Generation Puma Series Tractors

Case IH has unveiled its redesigned next generation Puma Series tractors, said to offer improvements in connectivity, operator comfort, fuel efficiency and drivability.

Featured

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

DairyBase and MINDA Link Up to Cut Farmer Paperwork

Farmers can spend less time on paperwork, thanks to a new data sharing agreement between DairyNZ’s DairyBase and LIC’s MINDA software.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

Rural NZ Welcomes $8.5m Government Health Package

Rural New Zealand is welcoming the Government’s recent package of rural healthcare initiatives.

Massey Adds New Majors in Agritech, Animal Science

Interest in agritech and production animal systems has prompted Massey University's School of Agriculture and the Environment to new majors to its popular animal science degree.