Friday, 25 April 2025 08:55

Farmer-led group buys Novag

Written by  Mark Daniel
Novag machines are imported and distributed in NZ by Carrfields Machinery. Novag machines are imported and distributed in NZ by Carrfields Machinery.

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.

The move secures the future of the French no-till specialist, having called in the administrators in October 2024. The new consortium is led by a long-time Novag customer and farmer, Jean Paul Rault.

“Our objective is to invest in the future of the brand, preserve its unique know-how, safeguard jobs, alongside ensuring continuity of service for users, while leading the company towards solid and sustainable development,” says Rault.

All warranties and commitments for the existing global machine fleet will be honoured, ensuring a continuous after-sales service for all Novag customers, while the entire team in France and at Novag GmbH in Germany remains operational.

Founded in 2011 as a start-up, Novag now sells its machines in more than 25 countries inside and outside Europe, with Ashburton head-quartered Carrfields Machinery importing and distributing the brand in New Zealand.

The company develops and produces its direct seeding units at its main site in Fressines, western France, and established its first subsidiary, Novag GmbH, in Hannover, Germany in 2022. The company makes a product range of no-till machines in working widths of up to 10m.

More like this

Hose runner saves time and effort

Rakaia-based equipment manufacturer Pluck’s Engineering will soon start production of a new machine designed to simplify the deployment and retrieval of temporary water troughs used in winter break feeding.

Case IH partners with Meet the Need

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

Canterbury farmer saves time with spreader upgrade

With a focus on producing their own on-farm dairy feed requirements, it would be safe to say that the Fleming family are no strangers to a fertiliser spreader on their North Canterbury farm, near Culverden.

ANZCO Foods' net profit plunges

Meat processor ANZCO Foods’ net profit has plunged on the back of lower market returns which squeezed margins and impacted business performance.

The JAC of all trades at National Fieldays

Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.

Featured

NZ growers lead freshwater compliance

Horticulture New Zealand (HortNZ) says that commercial fruit and vegetable growers are getting ahead of freshwater farm plan regulations through its Growing Change project.

Case IH partners with Meet the Need

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

25 years on - where are they now?

To celebrate 25 years of the Hugh Williams Memorial Scholarship, Ravensdown caught up with past recipients to see where their careers have taken them, and what the future holds for the industry.

National

Machinery & Products

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Keep it up

OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…

We're OK!

OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter