Thursday, 16 March 2023 10:55

Norwood looks to realign business

Written by  Staff Reporters
Norwood chief executive Tim Myers. Norwood chief executive Tim Myers.

Following the announcement in early January that the dealership agreement between CNH Industrial and Norwood had ended, the Palmerston North headquartered company says it is entering into a consultation process with staff and dealerships for a realignment of its business strategy in 2023.

“We need to revisit our business strategies and growth plans. These were put in place last year and a lot has happened since then,” says Tim Myers, Norwood chief executive. “We are reviewing what this realignment means for Norwood and our network, alongside consulting with our staff on some proposed changes.”

At this stage, Norwood is proposing to close or consolidate a small number of dealerships and use the hub and spoke model that is operating successfully at other Norwood sites. This model allows field sales and service staff to work remotely with workshop service and parts supply support from a dealership a little further away.

Norwood is also proposing to reduce staff numbers at some dealerships and at its national support office. The company says some roles may be disestablished as the business adjusts; others may be vacancies that will not be filled.

“Our staff have had an extremely unsettling start to the year, so our priority is to focus on their wellbeing and to support those who are directly affected,” Myers says.

The exact number of dealerships and staff impacted will be confirmed after the consultation process has finished. Norwood currently has a network of 25 dealerships and employs 470 staff nationwide.

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The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

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