Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
For Southland sheep and beef farmer Cameron Kerr, Vredestein tyres are helping to overcome the daily challenges of operating in steep hill country.
Cameron's operation at Camindy Ridges covers 500ha on the western side of Mid Dome Mountain 80km south of Queenstown.
The property carries 8000 stock units of beef cattle and sheep which graze over elevations ranging from flat, through rolling to very steep.
As well as feeding stock and fieldwork, the fleet of four MF tractors also transport other equipment 116km south to their dairy farm, east of Invercargill.
Kerr was impressed by the look of the Vredestein tyres, so he ordered a set for his Massey Ferguson 6480. "I thought they looked aggressive and give you traction on the side of the hills," he says.
He says he was sometimes nervous when asking staff to load tractors and feed stock on the steepest of the farm's hills; safety is the first rule on the property. He recalls the first time he drove the MF 6480 on one of the steep paddocks.
"I immediately felt really safe. Even if it was beginning to slide downwards, I maintained total control of the vehicle and could manoeuvre and turn – even in the thick and greasy mud. The tread on the tyres even seemed to be self-cleaning as it ploughed through like a bulldozer."
With long travel between the two farms, Kerr was further impressed with the smooth running of the Vredestein tyres on all types of surfaces.
"It was a soft ride on both the farm tracks and the sealed roads".
A farm owner and two former Waikato contract milkers were recently fined $27,000 over a lack of feed for 230 cattle and a lack of treatment for cows suffering from milk fever.
Scales Corporation has today reported its results for the first half of the 2025 financial year, revealing what it says are outstanding results from its horticulture and logistics divisions.
Federated Farmers says the final report into banking competition is a significant step forward for rural New Zealand - and a vindication of the farming sector's concern.
Fonterra chair Peter McBride expects a strong mandate from farmers shareholders for the proposed sale of its consumer and related businesses to Lactalis for $3.8 billion.
Fonterra chief executive Miles Hurrell says the sale of the co-op’s consumer and associated businesses to Lactalis represents a great outcome for the co-op.
The world’s largest milk company Lactalis has won the bid for Fonterra’s global consumer and associated businesses.
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