Friday, 08 November 2019 11:42

Euro sprayer industry to get a shake-up

Written by  Mark Daniel

Prolonged drought in Australia and a downturn in agriculture in the US and Ukraine are affecting the European farm machinery sector.

Exel Industries, the owner of many spray machinery brands, eg Hardi, Tecnoma, Evrard and Agrifac, has closed two factories, at Noyers-Saint-Martin and Saint-Denis-de L’Hotel. Production will be transferred to Beaurainville and Epernay, respectively.

This consolidation into ‘centres of excellence’ will see Beaurainville focus on self-propelled sprayers sold under the Matrot, Evrard and Hardi brands. And Epernay will specialise in self-propelled units for Berthoud and Tecnoma.

The company’s factories at Belleville and Norre Alsley (Denmark) will develop and produce mounted and trailed machines for Berthoud/Tecnoma and the Hardi/Evrard brands, respectively.

The company says the restructure will allow it to focus more on the global brands to make them stronger, clearer and more distinctive. 

The Evrard, Matrot and Berthoud brands will offer a range of premium products for large-scale arable farms, while Hardi and Tecnoma will be aimed at the mainstream market.

“This consolidation is not only designed to stimulate innovation and new product development, but to lower production costs and improve quality,” said group chief executive Guerric Ballu. 

“The centres of excellence will also allow us to develop new technologies in precision agriculture, electronics, robotics and artificial intelligence.”

More like this

Rain eases drought worries

Farmers on the lower east coast of the North Island have welcomed heavy rains, which have fallen in the last week.

NZ agritech builds relationships

Building relationships with other Kiwi agtech leaders and innovators was a surprising outcome for some attending the high-profile evokeAG event in Melbourne last month.


Feds call for pause on regulations

The Government has been warned that it needs to back off some of its signalled regulations if it wants farming to help the NZ economy recover from the COVID-19 hit.


Tough time on farm for many

Under pressure from drought and COVID-19, Woodville dairy farmer Ben Allomes says: ‘we can’t shut our doors and just walk away’.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Deafening silence

Your old mate reckons it’s incredible how people’s attitudes have changed since the COVID-19 crisis hit us.

Celibate times

A mate of the Hound’s reckons the COVID lockdown must be getting serious when we are being told not to…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter

Popular Reads

Rules driving farmers out

New farming rules around sustainability are driving elderly farmers out of the dairy industry, says agri-economist Phil Journeaux.