Power Farming Launches Southland Joint Venture
Power Farming has launched a joint venture in Southland.
Now it’s rebranded and operating as Power Farming Morrinsville, a joint venture of Power Farming Wholesale and a well-known local, Richard Clarke, of the rugby dynasty.
The company recently welcomed 500 guests to the opening of new premises, an event dubbed ‘The Greatest Show on Earth’.
Over 12 months the business demolished its existing building and substituted a high-stud building with 2500sq.m of floor space.
The entrance area has a large showroom, parts and office space amounting to 1000sq.m. The heart of the building is a 1300sq.m workshop with 18 service bays and a 5-tonne gantry crane.
The project cost $4 million, all built and fitted out by local tradies.
Power Farming managing director Geoff Maber noted that the company had come a long way “since Laurie Maber started all those years ago in a small wooden shed, selling his first tractor — a grey Fergie for 475 pounds”.
Maber said the investment puts the company in the right place to support present and future customers.
“There will always be a place for farmers who will produce food to feed the world’s growing population,” he said.
The dealer principal at Power Farming Morrinsville, Richard Clarke, said they needed to update.
“We have to improve and invest in offering a better service for our customers of today and the future,” he told Rural News.
“Without customers we have no business. This new building is our commitment to those customers, our 21 staff and the town of Morrinsville.”
