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German grassland machinery brand Fella will soon be history around the world and is expected to be replaced by either Fendt or Massey Ferguson branding.
In a move that was always expected, well-known German grassland machinery brand Fella will soon be history in all countries around the world.
Factory sources suggest that all grassland machines manufactured at the Fella plant at the Feucht, Bavaria from Q2 2024 will be finished with Fendt or Massey Fergusn branding.
With this decision, AGCO - the parent company of Fendt and Massey, which bought the 100-year-old German mower, tedder and rake maker in 2011 - aims to strengthen its two core brands. It has already invested heavily at the site and in new product development.
"With the concentration of green fodder harvesting technology on our full-line brands Fendt and Massey Ferguson, as well as the ongoing investments, we are very well positioned to generate further significant growth in the future through out exclusiver Fendt and Massey Ferguson sales partners," says Jürgen Linder, vice president distribution management Europe, Asia, Africa and Australasia.
The change at Fella follows a similar pattern to that of the Lely grassland division, which AGCO bought at the end of 2017. In 2019, the Lely name disappeared from mowers, tedders and rakes, and in March 2020, from round balers and loader wagons.
In other industry news, 14 years after unveiling the prototype at the German EuroTier livestock show in 2008, the Dutch manufacturer Schuitemaker has called full-time on its autonomous Innovado feeding robot.
Initially fitted with a 6.0m3 tub and a 60hp Deutz engine, the machine was able to cut silage from the clamp, load additional feedstuffs, mix the contents and then feed them. Over time, a more powerful 80hp JCB engine and a larger 8.0m3 tub machine was on display at EuroTier 2014.
After eight years of field tests and more than 20,000 hours of operation, the first five commercial versions were built in 2016, with Schuitemaker staff confident of a bright future for the autonomous feeding system. The demise of the project appears to have begun following the merger of Schuitemaker and Veenhuis in 2019, when the focus switched to the main product lines of slurry tankers and forage wagons, leaving no room for Innovado in the product portfolio.
Global tyre manufacturer Michelin has extended its agricultural trailer tyre range, with the introduction of its new WorkxBib series, designed for tipping trailers, slurry tankers and manure spreaders.
Following the record-breaking success of its hydrogen-powered Hydromax, JCB is ramping up its investment in the business, key to the first major change at the executive level of the business, with George Bamford stepping up to the post of joint chairman, alongside his father Lord Bamford.
During calf rearing, logistics can play an important role in getting the job done quickly and efficiently.
Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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