Monday, 16 April 2012 16:36

Wool back in fashion?

Written by 

The great promise of emerging markets is beginning to crystallise for New Zealand wool leading to renewed optimism among growers that finally, wool may be 'back in fashion', according to a new industry report.

The report, 'Wool – back in fashion?', by agribusiness banking specialist Rabobank, says while a number of challenges remain, the past year has seen global wool markets perform strongly as the supply-demand balance has tipped in favour of demand after many years of a supply overhang.

Report author, Rabobank analyst Airlie Hoskins says the structurally low level of global wool supply has created conditions for a tighter market, however new demand drivers also appear to be playing a more prominent role in global markets, adding to competition for available supplies.

"Changing dynamics in global wool consumption, historically low wool supplies and wool's improved price competitiveness relative to cotton and man-made fibres have resulted in above-average levels for wool prices over the past year," she says.

New Zealand market dynamics

New Zealand wool production has fallen to historically low levels, particularly as a result of a sharp decline in the national sheep flock in recent years, Hoskins says.

"Dairy milk production expanded by approximately 15% from 2007 to 2011, diverting a greater percent of resources available for wool and sheep meat production into dairy," she says.

"The ongoing conversion into dairy production and competition from alternative fibres will continue to challenge the New Zealand wool industry."

New Zealand exports fall

The Rabobank report shows that total raw wool exports from New Zealand declined by approximately 8% from July to January 2011/12 (clean weight) compared with exports for the same period last year.

Hoskins says global macroeconomic uncertainty and the historically high value of the New Zealand dollar against the US dollar have weighed on demand this season.

"Demand from China – the predominant export destination – remains strong, with exports to China increasing by 15% from July 2011 to January 2012, and accounting for almost half of New Zealand's total wool exports so far this season," she says.

"By contrast, exports to the EU have been weaker, falling by 15 per cent year-on-year, as the impact of the sovereign debt crisis begins to take its toll on textile retail sales."

Outlook

Globally, Ms Hoskins says, historically low wool supplies are expected to continue to support the New Zealand wool market above long-term average levels in the foreseeable future, although the high level of the New Zealand dollar is expected to take some of "the shine off" the market going forward.

Despite generally favourable seasonal conditions, any supply response to more buoyant market prices is forecast to be limited in New Zealand due to the depleted state of the national sheep flock, she says.

"Any longer term recovery in production will likely be challenged by competing demand from other farming enterprises."

Ms Hoskins says the demand outlook for wool has softened in the 2011/12 season in line with the fragile economic environment in many of the main wool-consuming countries.

Overall, she says, "A sustained period of elevated profitability will be required to sway New Zealand farmers to return to the fold, however the great potential of emerging markets is likely to deliver promising opportunities, provided the necessary investment in innovation and marketing is made to secure them".

More like this

Rabobank cuts loan rate

Rabobank New Zealand will reduce the variable base rate on its rural loans by 0.5%, effective from 16 October 2024.

Sheep farmers must learn from downturn, embrace changes

The sheepmeat sector would be wise to reflect and learn from the present downturn and embrace change needed to deliver stronger and more consistent returns year-on-year, according to Rabobank senior animal proteins analyst Jen Corkran.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter