Mark Hooper Joins NZPork Board as Independent Director
Rural leader Mark Hooper has been appointed as an independent director to the NZPork board, bringing extensive farming, governance and advocacy experience to the role.
NZPork is asking Kiwis to make sure they are buying New Zealand pork over imported pork this Christmas.
As Kiwis order their Christmas ham, NZPork is encouraging them to check the pork is actually from New Zealand.
Almost 41,000 metric tonnes (MT) of pork has been imported from 31 countries so far during 2021. Most will be further processed in New Zealand, with some labelled as Kiwi-grown pork.
The product labels, which highlight the New Zealand manufacturer rather than the origin of the pork, feature “made in New Zealand” descriptions with “from local and imported ingredients”, sometimes in fine print.
“More than 60% of the pork products consumed in New Zealand is imported from overseas, and for cured products such as bacon and ham, it’s even higher at up to 85%,” says David Baines, chief executive of NZPork.
“A lot of imported pork is produced using practices illegal in New Zealand and no Kiwi wants to think about that over Christmas.
“That’s why when New Zealanders spot a ‘made in New Zealand with local and imported ingredients’ label, they need to know there’s a good chance it has been imported.”
New Zealand’s pork sector operates to high welfare standards compared to many other countries who have less rigorous welfare and environmental regimes, says Baines.
“Our pig farmers are also proud of the high health status of pigs in New Zealand. Our animals aren’t affected by diseases that are impacting pork industries in many other countries.
“New Zealand does not import live pigs but these viruses can enter the country on infected meat. While they are harmless to humans, they could be spread to pigs in the wild or other kinds of farms or lifestyle blocks through infected food scraps – and ultimately be transmitted to the commercial herd.”
So far during 2021, most pork imports have come from Germany, Poland, Australia, Canada, Spain, the United States and Finland.
Farmer-owned fertiliser company, Ballance Agri Nutrients is welcoming National’s plan to negotiate security agreements with key supplier countries to protect New Zealand-bound products from export restrictions and greater supply chain certainty.
Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.
New Zealand's role is not to compete with Indian growers, according to NZ Apples and Pears.
The potato industry is celebrating the success of two rising stars - James Blair, the 2026 Young Grower of the Year and runner-up and innovation award winner, Amber Davy.
Twenty-eight emerging leaders from across the horticulture sector spent two days last month learning valuable skills and connecting with industry experts.
There are five entrants in this year’s Young Horticulturist of the Year, competing in a series of technical, practical, business and leadership challenges.

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