'Grand Alliance' growing grass-fed beef exports to China
Alliance Group and Grand Farm have signed a strategic co-operation agreement with a focus on delivering more premium New Zealand grass-fed beef to Chinese consumers.
Asked her view about farmers selling farms to the Chinese – during the Dairy Womens Network conference – Foreman says she sold her ice cream business, New Zealand Natural, to the Chinese and another business to the Americans.
"So it's a really vexed question, but I say this: both times I have sold my businesses I have sold them to multi 'gazillionaires'. Both of them have grown much, much bigger businesses in NZ.
"The spinoff for NZ has been much bigger than if I had retained them. They have grown the workforce, there are more jobs in NZ; they have grown the brand.
"But the important thing is I have got my money back and I have been able to invest in other businesses and do it all over again.
"I am not [opposed to] selling a dairy farm to the Chinese because maybe you can take that money and invest it in something else. What I would hate to see is people selling their business, getting the money and then losing it."
She says people should get good advice to reinvest the money.
She was asked if the Chinese businessman who bought New Zealand Natural in June last year still used NZ milk or was he sourcing it in China?
Foreman says he will never use Chinese milk; the big draw for him was the quality of NZ milk.
With the Chinese buyer "there would be no way in a million years he would use anything but NZ milk". "To the extent that he is actually looking at taking raw milk to China – the flavour, the profile is everything they would want."
People were queuing up to drink and eat her products at her New Zealand Natural outlets in Beijing because the NZ brand says so much.
"The Chinese don't want to take our product and rebrand it as theirs. That is the value in our raw materials," she says.
What makes high net worth individuals invest in NZ is our geographic isolation: we have a natural moat around us – the rainfall, the grass and the "awesome" dairy industry. "We have a dairy industry that the rest of the world wants."
