Potato growers eye innovation, growth
OPINION: As we look back on the past year, I am proud to reflect on the remarkable progress and achievements that have defined our success.
Potatoes New Zealand has appointed Kate Trufitt as its new chief executive.
A director of Horticulture NZ, she has held many roles in the horticulture sector. According to the Potatoes NZ website, Trufitt has a great breadth of experience from plant nursery, growing, postharvest and processing through to the market - both domestic and export.
This experience has been gained across several horticultural crops. With a career started in marketing and operational logistics, Trufitt then turned her skills to human resources, compliance, health & safety and more recently sustainability.
She has been involved in senior management and governance roles and believes this gives a perfect balance of experience to take the helm of Potatoes NZ.
According to HortNZ's website, Trufitt chairs the Kiwifruit Industry Health and Safety Forum and the NZ Hort Health and Safety Council. She's also a member of the NZ Avocado Packers Forum.
Trufitt will be one of the key speakers at Potatoes NZ's annual conference in Christchurch this month (August). The day-long conference theme revolves around future-proofing NZ potatoes.
Other speakers include economist Cameron Bagrie and industry veteran John Jackson, agriculture director, McCain Foods Australia and New Zealand.
Jackson has been involved in the potato industry for more than 35 years, with experience in crop procurement, strategic planning, research and development, agronomy, and company operations.
Jackson was involved from the inception of McCain Foods, the country's first manufacturing operation which now has two processing plants in New Zealand. These process more than 200,000 tonnes of potatoes and vegetables annually with a permanent workforce of more than 300 employees nationwide.
Another speaker, Agrilink director Andrew Barber, has been involved in agricultural engineering consultancy for 20 years. Barber has extensive experience in project managing complex multi-stakeholder projects. Among his successes is the Franklin Sustainability Project, which was launched in response to soil erosion.
One of his current responsibilities is managing the joint industry project Sustainable Vegetable Systems (SVS), focusing on nitrogen leaching and nutrient budgeting in outdoor vegetable production systems.
Potatoes NZ technical manager Iain Kirkwood will also seak at the conference.
A plant pathology expert, Kirkwood's career in the potato industry started 35 years ago as a potato roguer for seed growers on the east coast of Scotland.
Legal controls on the movement of fruits and vegetables are now in place in Auckland’s Mt Roskill suburb, says Biosecurity New Zealand Commissioner North Mike Inglis.
Arable growers worried that some weeds in their crops may have developed herbicide resistance can now get the suspected plants tested for free.
Fruit growers and exporters are worried following the discovery of a male Queensland fruit fly in Auckland this week.
Dairy prices have jumped in the overnight Global Dairy Trade (GDT) auction, breaking a five-month negative streak.
Alliance Group chief executive Willie Wiese is leaving the company after three years in the role.
A booklet produced in 2025 by the Rotoiti 15 trust, Department of Conservation and Scion – now part of the Bioeconomy Science Institute – aims to help people identify insect pests and diseases.

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