Wednesday, 15 January 2025 09:55

Signs of a change in fortunes for red meat

Written by  Peter Burke
Beef + Lamb NZ chief executive Alan Thomson. Beef + Lamb NZ chief executive Alan Thomson.

Last year was tough for the red meat sector but there are positive signs, according to industry leaders.

In their final report on how the sector has performed in the past six months to the end of December 2024, and the outlook for the future, Beef + Lamb NZ chief executive Alan Thomson and Meat Industry Association (MIA) chief executive Sirma Karapeeva talked about "green shoots" appearing.

They say that while global markets remain challenging, there are signs of a change in fortunes for the sector in the year ahead.

Thomson and Karapeeva say that while last year there were weak prices for sheepmeat, caused by the economic problems in China and increased competition from Australia, there are signs that prices will firm in the coming months. They also point to the complex dynamics of the global meat trade.

"We continue to see ongoing demand for NZ red meat but lower production volumes in the middle of the year have meant there has been less meat available for export, which in turn has affected overall export returns," they say.

Another factor in the equation outlined in the report is that 1.1 million fewer lambs have been tailed/docked in 2022/24 compared to 2022/23 - down 5.2%, a much bigger drop than earlier predicted.

The effect of this is that South Island processing for the first quarter of the season is expected to be down by 22%. However, in the North Island, lamb processing is expected to be up 2.4%. These figures reflect the fact the conditions for lambing were better in the North Island and worse in the South Island where farmers there were hit by rain and snow in the middle of lambing.

The report carries some commentary about some of the key happenings in the previous six months. The Government gets a big 'thank you' for its moves to address the issue of large tracts of productive sheep and beef farmland being lost to carbon farming, and pressing the pause button on freshwater farm plans.

The report draws attention to B+LNZ's report on dealing with greenhouse gases which noted that NZ was out of step with how most other jurisdictions in the world deal with the issue. They want government to consider 'practical approaches' to dealing with the problem.

On the positive side, it calls out the value for our meat exporters of the UK/NZ FTA and the new deals with the UAE and the Gulf Cooperation Council.

And finally, and not surprisingly, the red meat sector is closely monitoring developments in the US as the Trump administration takes office. During his campaign Trump made references to increasing trade barriers, but both Thomson and Karapeeva say they are supporting the NZ government approach of 'wait and see'.

More like this

NZ out of step - report

New Zealand is out of step globally in looking to put a price on agricultural emissions from food production.

B+LNZ refutes UK animal welfare criticism

Beef + Lamb New Zealand (B+LNZ) says recent criticism from the UK’s Secretary of State for Environment, Food and Rural Affairs regarding New Zealand’s animal welfare standards are unfounded.

Editorial: NZ's great China move

OPINION: The New Zealand red meat sector, with support from the Government, has upped the ante to retain and expand its niche in the valuable Chinese market - and the signs are looking positive.

Featured

Celebrations at Muller Station

More than 260 people gathered at Muller Station in Marlborough recently to celebrate the 2024 Westpac + OsGro Marlborough Farmer of the Year winner.

New insights into rural fire risk

New student research from the University of Canterbury in partnership with Fire and Emergency New Zealand (FENZ) could improve knowledge surrounding the risk of wildfire.

Embrace mechanical weeding now

Mechanical weeding is exploding in Europe because increasing resistance means they have "run out of herbicide", says Canterbury agronomist Charles Merfield.

China still a good option

The ongoing rise of the Chinese middle class will drag up demand for New Zealand products there in the future.

UAE FTA signed

New Zealand’s free trade deal with the United Arab Emirates (UAE) has now been signed.

National

Maori ag sector 'one to watch'

The Māori agriculture sector is experiencing major growth and the Director General of Ministry for Primary Industries Ray Smith says it's…

Multiple levies irk farmers

In its submission on proposed amendments to the Biosecurity Act, DairyNZ says its levy-paying members invested more than $60 million…

Global beef supply to shrink

Global beef supply will contract this year for the first time since the Covid-19 pandemic, according to Rabobank.

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

LC70 - A no-nonsense work horse

As most vehicle manufacturers are designing, producing and delivering machines with features that would take us into the next decade,…

» Latest Print Issues Online

The Hound

Drunk on power!

OPINION: The end-of-year booze-up at the posh Northern Club in Auckland must have been a beauty, as the legal 'elite'…

Time has come?

OPINION: It divides opinion, but the House has passed the first reading of the Gene Technology Bill.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter