Blank Canvas rides white wine wave as New Zealand wine sales soar in China
If you find a new consumer in a developed wine market, you are taking them from someone else, says Blank Canvas co-founder Sophie Parker-Thomson MW.
He told shareholders that there was a global discussion before the decision was made to go with Shanghai Maling.
"Everybody who wanted to be part had an opportunity to come to the negotiation table," he told the special general meeting in Dunedin.
"In Shanghai Maling we have found a like-mined partner; the board unanimously recommends the partnership to shareholders."
Hewett says the status quo is not sustainable.
He says the Chinese company has the capital to accelerate SFF's pasture-to-place strategy and boost farmgate returns.
He also stressed that SFF still exists as a co-op.
"We intend to behave like a co-op; to say the co-op is not alive is not true."
