More Weet-Bix for needy families

The brand aims to help feed vulnerable communities and families facing food insecurity.

NZFN will receive 2.4 million breakfasts, or 99,144 packets of Weet-Bix, from Sanitarium throughout 2023.

Sanitarium NZ general manager, Robert Scoines, says that providing nutritious and affordable food for Kiwis has been the company’s mission and purpose “for generations”.

“The New Zealand Food Network does amazing work for communities and Sanitarium is proud to share in their journey to support those in need. It’s a partnership we value immensely,” Scoines says.

“Through our donation, we want to encourage New Zealanders to eat more nourishing foods like wholegrains, and in turn, enrich our local communities by providing healthy and familiar options, especially in times of need.”

NZFN says the act of goodwill is deeply appreciated as the food network makes its efforts to redistribute food to over 60 food hubs to reach communities across New Zealand.

“We are extremely grateful for this pledge and the wider ongoing support from Sanitarium,” says NZFN chief executive, Gavin Findlay. “It’s such a meaningful, active commitment and will assist greatly in scaling up our operations to feed those in need.”

“Now more than ever, we appreciate how Sanitarium is always quick to respond to unexpected events and donate additional products to alleviate some of the stresses communities are facing during these tough times,” Findlay says.

72% of NZFN’s recipient food banks and charities are feeding more people now than in December 2020.

NZFN’s recent food hub survey found demand for food support rise by 165% since the start of Covid-19 in January 2020.

“Receiving familiar household brands like Weet-Bix in their food parcels is reassuring and empowering to the Kiwis we serve,” says Findlay. “Even better, this food is not surplus, damaged, or nearing its expiry date. Instead, it arrives in perfect condition, gifted by Sanitarium in the name of creating a more food secure Aotearoa.”