Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
Ground-breaking research from a collection of leading Kiwi scientists has found eating two kiwifruit a day ensures optimal muscle health.
The findings of a study by the University of Otago, Christchurch, have been published in the American Journal of Clinical Nutrition, the world's most prestigious publication in the field of nutrition science.
New Zealand scientists, led by Professor Margreet Vissers of Otago University's Centre for Free Radical Research, have used kiwifruit as the vitamin C source in a human clinical research project. Kiwifruit is one of the most nutritious domesticated foods and is particularly high in vitamin C.
The aim of the study was to understand the critical role of vitamin C in the human body and to determine the best way to obtain this from the diet. The finding around muscle health is one aspect of this larger project.
The latest work has found that skeletal muscle is the body's most labile, and possibly the largest, store of vitamin C, and that muscle levels most accurately reflect vitamin C intake.
To reach the optimal vitamin C levels in muscle, which will result in good energy and vitality, dietary intake should also be optimal. If intake drops, then so will muscle levels, as vitamin C cannot be stored for use later.
Vissers says while most people associate a lack of vitamin C with scurvy, this condition reflects extreme deprivation and there are a host of illnesses and conditions which can befall the human body if vitamin C is continually below optimal levels.
Late in 2012, Vissers urged consumers to ensure a kiwifruit was part of their 5+a day fruit and vegetable allowance.
"Not all fruit are created equal, and, surprisingly, most fruit contain only one tenth of a healthy daily vitamin C intake per serve," Vissers says. "However, we have shown that the addition of two kiwifruit a day will deliver optimal vitamin C and meet your daily recommended dose of this important vitamin, as well as delivering other vital nutrients."
For this reason, fresh fruit is considered to be far more beneficial than a supplement.
Zespri technical health advisor Lynley Drummond says these results further build the growing body of evidence for the role of kiwifruit in the diet to maintain optimal health, performance and vitality.
Horticulture New Zealand (HortNZ) says a new report projects strong export growth for New Zealand's horticulture sector highlights the industry's increasing contribution to the national economy.
Fonterra shareholders say they will be keeping an eye on their co-operative's performance after the sale of its consumer businesses.
T&G Global says its 2025 New Zealand apple season has delivered higher returns for growers, reflecting strong global consumer demand and pricing across its Envy and Jazz apple brands.
New Zealand's primary sector is set to reach a record $62 billion in food and fibre exports next year.
A new levying body, currently with the working title of NZWool, has been proposed to secure the future of New Zealand's strong wool sector.
The most talked about, economically transformational pieces of legislation in a generation have finally begun their journey into the statute books.

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