Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
Ground-breaking research from a collection of leading Kiwi scientists has found eating two kiwifruit a day ensures optimal muscle health.
The findings of a study by the University of Otago, Christchurch, have been published in the American Journal of Clinical Nutrition, the world's most prestigious publication in the field of nutrition science.
New Zealand scientists, led by Professor Margreet Vissers of Otago University's Centre for Free Radical Research, have used kiwifruit as the vitamin C source in a human clinical research project. Kiwifruit is one of the most nutritious domesticated foods and is particularly high in vitamin C.
The aim of the study was to understand the critical role of vitamin C in the human body and to determine the best way to obtain this from the diet. The finding around muscle health is one aspect of this larger project.
The latest work has found that skeletal muscle is the body's most labile, and possibly the largest, store of vitamin C, and that muscle levels most accurately reflect vitamin C intake.
To reach the optimal vitamin C levels in muscle, which will result in good energy and vitality, dietary intake should also be optimal. If intake drops, then so will muscle levels, as vitamin C cannot be stored for use later.
Vissers says while most people associate a lack of vitamin C with scurvy, this condition reflects extreme deprivation and there are a host of illnesses and conditions which can befall the human body if vitamin C is continually below optimal levels.
Late in 2012, Vissers urged consumers to ensure a kiwifruit was part of their 5+a day fruit and vegetable allowance.
"Not all fruit are created equal, and, surprisingly, most fruit contain only one tenth of a healthy daily vitamin C intake per serve," Vissers says. "However, we have shown that the addition of two kiwifruit a day will deliver optimal vitamin C and meet your daily recommended dose of this important vitamin, as well as delivering other vital nutrients."
For this reason, fresh fruit is considered to be far more beneficial than a supplement.
Zespri technical health advisor Lynley Drummond says these results further build the growing body of evidence for the role of kiwifruit in the diet to maintain optimal health, performance and vitality.
Organisers are expecting another full field of 40 of the country’s top shearers for the popular Speed Shearing event at this year’s Southern Field Days at Waimumu.
The Southern Field Days Innovation Awards have a great record in picking winners and the winner of the 2024 event will be putting up a display to support the event at this year’s show.
A buoyant farm economy should make for a successful 2026 Southern Field Days, says chairman Steve Henderson.
OPINION: November 7 has been set by Christopher Luxon as ‘E day’ – election day.
The strong wool market has improved in the past six months, despite drops in production over recent years.
On January 5th at Te Pa Station, the World Sheep Shearing Records saw a new nine-hour strong wool ewes shearing record set by Simon Goss.

OPINION: Your old mate has long dismissed the Greens as wooden bicycle enthusiasts with their heads in the clouds, but…
OPINION: After seven years of Adrian Orr’s antics as Reserve Bank NZ governor, the priority of his successor, Anna Breman,…