Wednesday, 26 February 2025 16:35

Zespri hits major milestone

Written by  Staff Reporters
Zespri kiwifruit has now reached more than 100 million households globally. Zespri kiwifruit has now reached more than 100 million households globally.

Kiwifruit marketer Zespri says its kiwifruit has now reached more than 100 million households globally.

The company says the milestone reflects a growing global demand, with household penetration now sitting at 23% in its core markets.

Jiunn Shih, Zespri’s chief marketing, innovation and sustainability officer, says the company is proud to have continued to build on a strong consumer demand for kiwifruit and establish a strong brand consumers love.

“This milestone reflects our continuous focus on brand-led marketing efforts showcasing the benefits of our high-quality, nutritious and great-tasting Zespri Kiwifruit,” Shih says.

“It also demonstrates the progress we’ve made with our expansion into new markets and our use of new sales channels – making our kiwifruit available to more households across the globe,” he adds.

Shih says there is strong demand for Zespri’s kiwifruit, adding that the fruit is becoming increasingly popular with consumers more regularly opting for products that support their health and wellbeing.

“While kiwifruit continues to rise in popularity, there is still plenty of untapped demand which presents an opportunity for Zespri and our growers to continue to supply good quality fruit to grow household penetration further as volume increases,” he says.

Shih says Zespri is confident in its ability to create ongoing value for its growers.

“With an expected crop volume from New Zealand of more than 200 million trays of kiwifruit this season, we’re looking forward to making more nutritious Zespri Kiwifruit accessible to even more consumers around the world, in an increasingly competitive market,” he concludes.

More like this

Featured

Australia develops first local mRNA FMD vaccine

Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

DairyNZ plantain trials cut nitrate leaching by 26%

DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter