Wednesday, 26 February 2025 16:35

Zespri hits major milestone

Written by  Staff Reporters
Zespri kiwifruit has now reached more than 100 million households globally. Zespri kiwifruit has now reached more than 100 million households globally.

Kiwifruit marketer Zespri says its kiwifruit has now reached more than 100 million households globally.

The company says the milestone reflects a growing global demand, with household penetration now sitting at 23% in its core markets.

Jiunn Shih, Zespri’s chief marketing, innovation and sustainability officer, says the company is proud to have continued to build on a strong consumer demand for kiwifruit and establish a strong brand consumers love.

“This milestone reflects our continuous focus on brand-led marketing efforts showcasing the benefits of our high-quality, nutritious and great-tasting Zespri Kiwifruit,” Shih says.

“It also demonstrates the progress we’ve made with our expansion into new markets and our use of new sales channels – making our kiwifruit available to more households across the globe,” he adds.

Shih says there is strong demand for Zespri’s kiwifruit, adding that the fruit is becoming increasingly popular with consumers more regularly opting for products that support their health and wellbeing.

“While kiwifruit continues to rise in popularity, there is still plenty of untapped demand which presents an opportunity for Zespri and our growers to continue to supply good quality fruit to grow household penetration further as volume increases,” he says.

Shih says Zespri is confident in its ability to create ongoing value for its growers.

“With an expected crop volume from New Zealand of more than 200 million trays of kiwifruit this season, we’re looking forward to making more nutritious Zespri Kiwifruit accessible to even more consumers around the world, in an increasingly competitive market,” he concludes.

More like this

Featured

ANZCO Foods' net profit plunges

Meat processor ANZCO Foods’ net profit has plunged on the back of lower market returns which squeezed margins and impacted business performance.

Editorial: Forest for the trees?

OPINION: Most people will be aware of the Government's plans to boost coal, oil and gas production to meet energy requirements.

Protest planned outside dairy awards venue

As the dairy industry prepares to celebrate its top achievers at an awards night this Saturday, attendees are being warned to be aware of protests planned outside the venue – Baypark Arena, Mount Mauganaui.

National

Machinery & Products

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Keep it up

OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…

We're OK!

OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter