NZ agribusinesses urged to embrace China’s e-commerce and innovation boom
Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.
The chief grower and alliances officer, David Courtney, says this season started a little earlier and the industry is right into harvest now.
He told Hort News that for the first time ever they are expecting to supply more SunGold than Green. Latest estimates are 75 million trays of SunGold and slightly fewer than 75m trays of Green.
“The dry weather in most growing regions has created some uncertainty on fruit sizing, but we’re expecting a great tasting crop,” Courtney says.
“Our first vessel has taken fruit to Japan and China, our two biggest markets. We’ll export 600,000 pallets of kiwifruit and use 18,000 containers and 45 charter vessels to transport our fruit to Asia, Europe and the Mediterranean.”
Courtney says the early feedback from the markets has been positive.
