Editorial: NZ's great China move
OPINION: The New Zealand red meat sector, with support from the Government, has upped the ante to retain and expand its niche in the valuable Chinese market - and the signs are looking positive.
"There are a number of short term issues in market and at home," says BLNZ chief operating officer Cros Spooner. "Recent climate events have also severely impacted supply and demand dynamics."
He says farmers and BLNZ need to stay focused on what is in their control and work with processor exporters around NZ on country of origin, new products, new markets and matching supply and demand for all cuts of the lamb – including co-products.
Spooner concedes that current unsustainable returns in the red meat sector could see – if dairy bounces back – more dairy conversions as sheep producers chase better returns.
"We agree current returns are not sustainable," he adds. "However, we believe there are constraints on ever increasing numbers of dairy conversions."
Figures just released by BLNZ's economic service show that for the December 2015 quarter 223,000 more lambs were killed than in the same period a year earlier.
"NZ lamb export returns reached a record high of $589m from October to December 2015, up 12% on the same period in 2014," Spooner says. "This reflected a 16% increase in shipments, which was partly offset by a 3.6% decline in the average value."
The average value per tonne declined despite the weaker NZ dollar.
"Demand was particularly strong in the European Union and North Asia, where shipments increased by 24% and 18%, respectively. Strong demand from the European Union led to a slight improvement in the average value (+0.8%) of exports to the region. However, in the case of North Asia, the rise in shipments coincided with a 16% drop in the average value."
Spooner believes this further highlights the economic slowdown and uncertainties in China. He is not optimistic
that China will resume buying at previous levels anytime soon.
However, despite the reduced volumes currently in the Chinese market he says it remains important to the NZ red meat industry's future.
"It is important now and will continue to be so. China is the second largest market by volume," Spooner explains.
"The current issues are its large volumes of imports from 2013 to 2014 and increased Chinese domestic lamb production as higher cost lamb producers exit. Both have been impacted by falling demand with slowing economic growth."
BLNZ believes 2016 will be slow, but in the medium term it expects the Chinese market to bounce back.
"China is a huge market, very diverse and it prefers pork," Spooner adds. "It is competitive, but NZ has a unique proposition."
Meanwhile, he says farmers are not seeing better lamb prices for reasons not within the control of farmers or meat companies.
"We are seeing demand and supply imbalances, as well as the disruption to international lamb markets due to economic and political issues," Spooner explains. "The low Euro and high GBP have reduced UK lamb exports. Also, Spanish exports to Syria have been disrupted and are now being exported to France, a UK lamb export market."
There has also been increased lamb production in the UK and China which has put pressure on pricing.
Finally, Spooner believes that the proposed ownership changes at SFF are more likely to help than hinder farmer returns.
"I'd expect these to improve returns, as do a large number of SFF shareholders and industry investors," he adds. "All industry investors are aware of the need to develop a viable supply from farm for sheepmeat."
