NZ Apple Sector Pushes for Japan & Korea Market Access
The apple sector is working with the Government to unlock access to two key markets that could bring millions in revenue for apple growers.
NZ's apple sector is facing a potential $80 million loss in the coming season because of a looming labour shortage.
Apples and Pears NZ chief executive Alan Pollard told Rural News that the main reason for this is the decision by the Government not to grant the numbers of overseas workers required under the RSE (recognised seasonal employer) scheme to meet the needs of the sector.
RSE workers normally come from South Pacific countries including Samoa and Vanuatu and are employed in picking both fruit and vegetable crops.
Pollard says the lack of labour is a risk for the industry. He says it’s great that Trade Minister David Parker is going around the world negotiating quality free trade agreements (FTA’s) for NZ.
“But if we are unable to pick the fruit on our trees and sell it in these new developing markets, our competitors will do that and we will never get into these markets again.”
Pollard says the Government announced an increase in the cap of RSE workers of 1550 for this season, with a further increase next year lifting the cap to 1600. However, he points out that the industry collectively asked for 3500 workers this year alone.
Pollard says they are now down to 40% of what they’d asked for, meaning that they won’t get all the fruit off the trees this year.
“Up to 10% of the crop could be lost because of labour shortages. Once a piece of fruit is mature you have got to pick it. You can’t leave it on the tree.”
Pollard says to some extent the industry is a victim of its own success because the unemployment rate is very low in the provinces. He says some of that is because orchardists have taken on a lot more permanent staff and access by unemployed people is severely limited.
“We have really good relationships with Work and Income and MSD to find us people, but the people are not there and labour is an issue,” he told Rural News.
“This season a number of regions will be declaring labour shortages.”
According to Pollard, the industry has been asked by the Government to address a number of key issues, eg the removal of exploitation from the supply chain, making sure there is high quality accommodation that is not taking away accommodation from locals. That means building housing for workers on orchards.
“We have demonstrated that we are meeting those challenges. In Hawkes Bay alone $30 million has been invested in new accommodation resulting in the provision of 1750 new beds on orchards for the 2019-20 season,” he said. “As far as the industry is concerned, the situation is totally unacceptable.”
Pollard says it’s too late to do anything to change the situation for the coming season.
Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.
A Labour-led Government won’t be bringing back the controversial freshwater rules of 2020.
National’s much-touted free trade deal with India featured in the Rural Issues Debate at Mystery Creek, Hamilton on Wednesday night.
New Zealand's 2026-27 freshwater fishing season has opened, with anglers encouraged to head to rivers and lakes over the coming days as conditions look favourable across much of the country.
Central Otago District Council (CODC) has voted against a plan to spread treated sewage sludge from Cromwell and Alexandra on farmland near Lauder, a decision Federated Farmers says reflects strong opposition from rural residents.
Pāmu has released its FY26 Integrated Annual Report, reporting a Net Operating Profit of $113 million, more than double the $49 million recorded in FY25.

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