Good season for apples
Brydon Nisbet, the president of Hawke's Bay Fruit Growers Federation, says the mood of growers in Hawke's Bay is quite upbeat because it's been a good season for apples.
New Zealand’s apple and pear industry has surpassed $1 billion in orchard gate returns (OGR) for the first time.
Two years on from Cyclone Gabrielle, New Zealand Apples and Pears’ (NZAPI) 2024 economic impact data shows an annual OGR of $1 billion and a total economic impact of $2.5 billion to the New Zealand economy.
It marks a 27% increase on the $1.9 billion total economic impact reported for 2023.
NZAPI says that the upward trajectory is expected to continue with its annual crop estimates predicting the 2025 crop will deliver a 10% increase on exports, from 19.1 million Tray Carton Equivalent (TCE) in 2024 to a potential 21 million TCE in 2025.
NZAPI chief executive Karen Morrish says this season’s crop is a return to form following multiple challenging years for the industry, adding that it is reflective of a move towards more high-value varieties.
“New Zealand apples and pears are renowned as a premium product,” Morrish says.
“While New Zealand is not the biggest supplier of apples in the world, we punch well above our weight globally. Our growers take pride in producing fruit that is healthy, clean and sustainable, and this year’s crop is exactly that.”
Morrish says demand in key export markets is strong, with consumers consistently returning for New Zealand fruit.
“We take immense pride in the economic impact that our industry contributes to New Zealand and the regions we live and work in and our economic impact statistics highlight the value of the industry’s work,” she says.
“With little change in planted area, increasing costs and yet a growth in our economic contribution, we can be confident that this has come from increased productivity, investment in high-value IP varieties and a diversification of international markets,” Morrish says.
“Our industry is pulling sustainable levers to grow our contribution and NZAPI wants to ensure a healthy operating environment that is conducive to prosperity remains.”
Farmer-owned co-operative Ravensdown is winding down the operations of its agritech subsidiary C-Dax following a long decline in sales.
The recent East Coast Farming Expo, held over two days at Wairoa, offered an insight into the current state of agriculture on the east of the North Island, at a time when the locals are remembering the second anniversary of Cyclone Gabrielle.
A Research programme supported by Beef+Lamb NZ is investigating the potential of ‘accelerometer’ sensors for early detection of conditions such as facial eczema (FE) in sheep.
In the past year, the Farmer Time for Schools programme which seeks to connect New Zealand school students with farmers, has experienced further growth.
Fresh Carriers Co. Ltd (FCC) and Zespri have completed the first ever kiwifruit charter powered by a low-emissions fuel.
New Zealand lingerie brand Rose & Thorne is expanding its virtual bra fitting service in an effort to provide rural women in with better access to specialised advice.
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