Wednesday, 02 September 2015 07:17

Former Fed Farmers’ head to stand for Ravensdown

Written by 
Bruce Wills. Bruce Wills.

Former Federated Farmers president Bruce Wills is making a bid for a seat on the Ravensdown board.

It’s his first major step into the public arena since he stepped down from his role with the Feds over a year ago. 

Wills told Rural News he has deliberately stayed out of the public eye for the past year to give the new Feds board time to settle in without the distraction of a former president making headlines. But he says the time is now right to make a move.

“The opportunity has now come about and the Ravensdown seat is the one I have watched for some time,” Wills says. 

“The incumbent, Patrick Willock, has been on the board 15 years and I thought he may have stood down. He’s been there a long time and if he were successful this year that would make it 19 years on the board, which in my view is really stretching it. 

“I’ve been a long and loyal shareholder of Ravensdown, but have watched with some concern over a number of years its performance compared with Balance; at the moment Ballance is moving ahead.” 

Wills says Ballance has gained 2000 more shareholders in the last two years – mainly at Ravensdown’s expense.  He believes the rebates paid by Ballance are much better than Ravensdown’s. He says he would have gained $18,000 in rebates for the fertiliser he has applied on his farm from Ballance – as opposed to no rebate that year from Ravensdown.

“[Ravensdown] has performance issues. With my commercial environmental, science and water interests I feel I have a lot to offer.” 

Wills serves in governance roles on the QEII Trust, the Willow Research Trust and Todd Foundation and – ironically – the Ballance Farm Environment Awards Trust.

Other Ravensdown seats in contest will be Northland, Southland and East Coast. The results will be announced at the co-op’s annual meeting in mid-September.

More like this

Feds vow to keep Govt honest

Buoyed by a survey showing farmer confidence rising to its highest level in over a decade, Federated Farmers says it's not taking its foot off the pedal.

Turning NZ into a pine plantation

Federated Farmers meat and wool chair, Toby Williams says what the Government has effectively signed up for is a decade more of planting pine trees on productive land because that’s the only way for our country to achieve such a steep reduction.

Repeat $10 milk price forecast

With a record $10-plus/kgMS milk price almost locked in for this season, next season isn’t looking too shabby either.

Agnition announces new online sales channel

Ravensdown’s venture arm, Agnition, has announced a new online sales platform in an effort to give Kiwis more choices for how they purchase fertiliser and other agricultural products.

Featured

Massey courses meet industry needs

Massey University is regarded by many as New Zealand’s leading tertiary education and research institute for the country’s primary industries.

Future for ag is bright

OPINION: It is a privilege to welcome you all to this year's Central Districts Field Days, the country's largest regional field days.

National

'Prepare for more pine trees'

Prepare for more pine trees. That's the message from North Otago farmer Jane Smith following the new methane emission targets…

Machinery & Products

New home for JCB Agriculture

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment…

CAT's 100th anniversary

While instantly recognised as the major player in construction equipment, Caterpillar Inc, more commonly known as CAT, has its roots…

» Latest Print Issues Online

The Hound

Dressing down

OPINION: You must feel a bit sorry for poor old Christopher Luxon.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter