No backing down
OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.
The APMEA business unit comprises all of Fonterra's consumer operations across Australia, New Zealand, Asia, the Middle East and Africa. De Petrini will join Fonterra at the beginning of November and takes over from Johan Priem who has been acting managing director APMEA since May.
Fonterra chief executive Theo Spierings says De Petrini is a strong, strategic people leader with a proven track record in delivering significant growth as well as turnarounds in fast moving Consumer Goods (FMCG) businesses.
He has more than 25 years' experience across the markets of APMEA and in senior leadership roles at Danone which will greatly benefit our consumer, nutritional and foodservice growth in Asia. I am delighted that we have someone of Pascal's strengths and experience joining Fonterra.
