Wednesday, 17 June 2015 11:35

Fonterra to wield the axe

Written by 
Fonterra chair John Wilson and PM John Key at Fieldays. Fonterra chair John Wilson and PM John Key at Fieldays.

Fonterra is set to cut hundreds of jobs from head office as it undergoes a major review of operations. 

Meanwhile, there’s not a lot of inventory of milk products globally and buyers will have to come back, says Fonterra’s chief executive Theo Spierings.

He can’t promise that will happen in the next month but it will happen at some stage, Spierings said in an interview with Radio NZ last week.

He said a business plan will go to the board this week, then to farmers. His management team is also heading an ongoing, wider business plan that will lead to “trimmed sails and an aligned crew” and “we will win this race”.

The ongoing review of Fonterra begun in December is led by Fonterra’s own talent with outside consultants with a global view, he said. 

Fonterra needs more people selling in market and fewer people in support and group functions. That would have “consequences” but was part of trimming the sails.

Spierings was asked whether the co-op’s marketing took full advantage of the appeal of New Zealand’s pasture based systems. He said Fonterra’s milk commands a 20-30% premium in markets because of its appeal, but more of that is needed.

Spierings says the co-op’s review is looking at everything.  In the last four years Fonterra has increased it milk production by 22%, 80% of which came from within New Zealand and 20% from outside. Fonterra had a 10-12% return on capital from its global business; if it could run that at 13% it would have a very strong performing business.

Spierings was questioned on whether farmers were pushed too hard to boost production, raising their cost structure, and whether the focus should have been on value added premium products.

But Spierings said they require scale to “have a ticket to the game”. Volume and value must both be boosted.

In this financial year 26% of milksolids were sold on GDT, an increase of 40%; that should lead to a stronger milk price, he said. However China was playing a waiting game, Russia was locked up and the Middle East had geopolitical troubles. Fonterra needs a clear eye and view of the markets because change in Russia or the Middle East can have a big impact, as can weather in production regions.

While he was concerned about demand, Spierings said Europe’s production had only increased about 1% since quotas were lifted and the US was scaling down.

“There’s not a lot of inventory around. People have to come back… the demand will come back. I am not going to say it will lift in the next month but it will come back.”

Meanwhile all the cash Fonterra can find will be assigned to the balance sheet and hopefully will end up in farmers’ hands, Spierings said.

More like this

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Chinese strategy

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

LCAs tackle false narratives

The quest to measure, report and make sense of the energy that goes into food production has come a long way in the past 25 years.

Featured

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Better animal genetic gain system

A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.

National

The show is on!

It was bringing in a new Canterbury A&P Association (CAPA) show board, more in tune with the CAPA general committee,…

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in…

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter