Friday, 02 November 2012 10:00

Exclusive lamb deal to M&S

Written by 

Alliance Group has secured an exclusive deal to supply chilled New Zealand lamb to UK retailer Marks & Spencer.

The cooperative will be the sole supplier to Marks & Spencer from Christmas 2012, sourcing lambs from approved South Island farms for processing at the company's Lorneville (Invercargill), Pukeuri (Oamaru) and Smithfield (Timaru) plants.

This is the first time Marks & Spencer has agreed to an exclusive deal for chilled lamb from a single New Zealand supplier.

All Alliance Group products supplied to Marks & Spencer will be sourced from registered M&S Select farms so that the cooperative can trace lambs back to their farm of origin.

The M&S Select Farm scheme has supplying farmers registered on M&S Trak, a traceability management system launched by Marks & Spencer in 2009. The programme, which includes lamb suppliers from New Zealand and the UK, has a database that monitors farm management, animal origin and livestock records.

Meanwhile, in conjunction with AbacusBio (UK), Alliance Group is introducing its Hoofprint programme to selected UK farmers supplying lambs to Marks & Spencer. Hoofprint helps farmers monitor their carbon footprint and improve productivity. The Hoofprint model will be released to all registered Trak suppliers in New Zealand.

More like this

Featured

Rural Industry Leaders Event Raises $400,000

New Zealand’s rural sector has once again demonstrated its generosity, with the second Rural Industry Leaders Dinner, Debate and Auction raising an impressive $400,000 for the Rural Support Trust.

National

Machinery & Products

Look Beyond Features

Technology adoption on New Zealand dairy farms has accelerated rapidly over the past decade.

» Latest Print Issues Online

The Hound

A Good Start

OPINION: While we're on the topic of lumberjacks, Biosecurity Minister Andrew Hoggard has no doubt used a chainsaw hundreds of…

Smith V Fonterra

OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter