Farm Smarter, Not Harder
New research suggests the ag sector can unlock a $2.9 billion increase in profitability, not by farmers and growing more, but by making their farming systems simpler.
Kate Acland, chair of the NZMB, says Guy-Meakin is a senior trade policy and advocacy professional with experience across the public and private sectors.
"Esther has held senior roles spanning international trade negotiations, industry advocacy, strategic communications and government relations," Acland says.
“Her deep trade policy expertise and strong understanding of the red meat sector will be valuable to the Board as it continues its important work on behalf of New Zealand’s farmers and exporters.”
Guy-Meakin has had a career at the Ministry of Foreign Affairs and Trade (MFAT), leading goods negotiations in the RCEP and India-New Zealand free trade agreements, serving as legal adviser to the Trans Pacific Partnership negotiating team, and representing New Zealand as a diplomat in New Delhi, India.
She has also held senior roles at Beef + Lamb New Zealand and the Meat Industry Association, leading trade advocacy and market access strategy for the red meat sector.
Guy-Meakin will start her new role on 3rd August.
She replaces Nick Beeby, who has been appointed chief executive of the Meat Industry Association.
