increase font size
Rockit Apples is the latest company to join a NZ-led collaboration in China.
Gourmet apple producer Rockit Global is the latest to join a New Zealand-led collaboration in China.
And Rockit Global is hoping another NZ company — Primary Collaboration New Zealand (Shanghai) Co Ltd (PCNZ) — will increase its presence and sales in China.
Rockit says it aims to tap into PCNZ’s strength and experience in China to accelerate its business growth.
PCNZ now represents 13 NZ brands in China and has 22 staff there. Its brands are said to be growing strongly and its understanding of the China market deepening.
Rockit Global chief executive Austin Mortimer says its success in China demanded a structured approach to growing the brand.
“PCNZ and Eric Dai joined in mid-2018 and we have already seen a huge improvement in our knowledge of this dynamic market. Subsequently [Dai] has developed a clear roadmap that will see us align with key partners and achieve our goals over the next few years.”
Rockit Global joins other PCNZ clients – Anzco, Mr Apple, Bostock, Freshmax, Pamu, New Zealand King Salmon, Sealord, Silver Fern Farms, Synlait, Taharoa and Villa Maria — in collectively tackling the China market.
Over the last four years these companies have reported several successes including growing sales, deeper insights and knowledge, greater distribution reach and closer relationships with partners and customers.
PCNZ chairman Andy Borland says his company is pleased to have partnered with Rockit Global.
“PCNZ business continues to gain momentum and strength with its overall offering of great brands from NZ.”
One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact that, now more than ever, US farmers are being propped up by government welfare – a direct result of Trump’s hardline on its trading partners.
China looks set to play a key role in helping the New Zealand wool sector shift away from trading as a commodity supplier.
If you find a new consumer in a developed wine market, you are taking them from someone else, says Blank Canvas co-founder Sophie Parker-Thomson MW.
The large 2025 harvest will exacerbate the wine industry's "lingering" supply from recent vintages, New Zealand Winegrowers Chief Executive Philip Gregan told attendees at Grape Days events around the country in June.
A Chinese business leader says Chinese investors are unfairly viewed as potential security risks in New Zealand.
Applications have now opened for the 2026 Meat Industry Association scholarships.
Bank of New Zealand (BNZ) says it is backing aspiring dairy farmers through a new initiative designed to make the first step to farm ownership or sharemilking easier.
OPINION: While farmers are busy and diligently doing their best to deal with unwanted gasses, the opponents of farming - namely the Greens and their mates - are busy polluting the atmosphere with tirades of hot air about what farmers supposedly aren't doing.
OPINION: For close to eight years now, I have found myself talking about methane quite a lot.
The Royal A&P Show of New Zealand, hosted by the Canterbury A&P Association, is back next month, bigger and better after the uncertainty of last year.
Claims that farmers are polluters of waterways and aquifers and 'don't care' still ring out from environmental groups and individuals. The phrase 'dirty dairying' continues to surface from time to time. But as reporter Peter Burke points out, quite the opposite is the case. He says, quietly and behind the scenes, farmers are embracing new ideas and technologies to make their farms sustainable, resilient, environmentally friendly and profitable.
OPINION: The Greens have taken the high moral ground on the Palestine issue and been leading political agitators in related…
One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact…
