Evaluating Tech Providers Beyond The Product
As the dust settles after Fieldays, we're once again reminded of the sheer volume of technology now available to New Zealand dairy farmers.
Fieldays officially opened yesterday at Mystery Creek, with thousands of visitors headed through the gates to be among the first to experience the agricultural event.
The opening ceremony set the tone for four days of innovation, connection and celebration, bringing together leaders from across New Zealand’s primary industries, government, iwi, business and rural communities.
New Zealand National Fieldays Society President Graeme Austin says the strong turnout and sense of optimism on opening day reflects the importance of Fieldays as a gathering place for the sector.
"Fieldays is a place where innovation, primary industries, community, business, rural and urban alike and the future of New Zealand come together," says Austin.
"It is a gathering place. It is a place where farmers, growers, innovators, researchers, businesses, and families come together to share ideas, celebrate achievement, and look ahead to what is possible," he says.
Dignitaries, iwi and hapū representatives were warmly welcomed, reflecting the values that underpin Fieldays, manaakitanga, kaitiakitanga, partnership and service.
Ministers, local government leaders, international delegations, industry representatives, sponsors, exhibitors and volunteers were also acknowledged for their ongoing support and commitment to New Zealand’s primary sector.
The ceremony began with the raising of the New Zealand flag by Genesis Energy Chief Executive Malcolm Johns, Society Volunteer Margaret Cameron, MediaWorks Chief Executive Wendy Palmer, and CNH Sales Manager NZ Richard Howard.
They were joined by past Society presidents James Allen, Peter Carr and Warwick Roberts, alongside volunteer Di Sharpe, who raised the Society flag in recognition of the many volunteers whose dedication continues to shape and strengthen the event.
The National Anthem was performed by Manu Mātātahi, a rangatahi-led chorus. Ngāti Hauā representative Lance Rāpana then delivered a karakia before Ngāti Hauā closed the proceedings with a Waiata.
The official opening culminated in a ribbon-cutting ceremony led by Minister for Agriculture and Trade, Hon Todd McClay, and Lance Rāpana.
"As we open this Fieldays, we do so with respect for the past, confidence in the present, and great hope for the future. At Fieldays, we recognise the hard work of those working on and with the land, and the significant support this provides our nation," says Austin.
With the formalities complete, the gates opened, and visitors quickly filled the site, ready for a day of exploring the hundreds of exhibitors, live demonstrations, and interactive experiences showcasing the latest advances in agri-technology, products and services, and rural enterprise.
Fieldays 2026 runs from 10–13 June at Mystery Creek, with strong attendance expected across all four days. Favourable weather forecasts are set to provide ideal conditions for visitors and exhibitors alike.
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