Evaluating Tech Providers Beyond The Product
As the dust settles after Fieldays, we're once again reminded of the sheer volume of technology now available to New Zealand dairy farmers.
Held on the opening night of Fieldays, the event attracted more than 600 attendees and received strong backing from industry leaders, corporate partners, politicians and rural community supporters.
Organisers say the result exceeded expectations and highlights the sector’s commitment to supporting rural wellbeing and strengthening farming communities.
Strong Industry Support Drives Success
The Rural Industry Leaders Committee, comprising Mike Green, Sue Foley, Roger Beaumont and Peter Parussini, thanked the 32 event partners and 36 live and online auction contributors for their support.
The fundraising success was made possible through sponsorships, donations, auction contributions and ticket sales, with organisers praising the overwhelming response in only the event’s second year.
Foley said the generosity shown by attendees and supporters will help ensure the Rural Support Trust can continue its work.
“Because of this generosity, Rural Support will be able to continue to do the amazing job of just being there for our rural communities when they need it most,” she says.
Powerful Stories Leave Lasting Impact
The evening featured a blend of debate, entertainment and personal stories that resonated strongly with attendees.
“From our witty debaters – Hon Shane Jones, Suze Redmayne MP, Jessica Mutch McKay and Hon Kieran McAnulty MP, Te Radar and Hamish McKay to our special speaker Gillian King – all made it an unforgettable evening," Foley says.
"Gillian deservedly received a standing ovation and there wasn’t a dry eye in the house, when with so much courage, she spoke about the loss of her beloved husband and how Rural Support had helped her through the worst of times."
"Thanks also to politicians from all sides who attended including the Prime Minister, Leader of the Opposition and Hana-Rawhiti Maipi-Clarke MP who welcomed guests and gave the karakia kai," Foley adds.
“When you have a who’s who of the rural sector, corporates and politics, esteemed MCs like Jamie McKay and Rowena Duncum and the likes of Richie McCaw and Willie Apiata VC in the room, you know it’s going to be a special night."
Looking Ahead to 2027
Mike Green says the Rural Industry Leaders committee is already looking ahead to 2027 when the event will continue to grow and evolve by moving into the larger Arena venue at Claudelands.
“The industry has again clearly demonstrated the care they have for their customers by supporting the event and contributing so generously. The outcome of this means stronger rural communities, that will be able to thrive with life in general and cope with the challenges that farming can sometimes bring.”
“Following Wednesday’s brilliant event, I’ve already been approached by 10 more potential partners! We look forward to continue working with our current and new valued supporters and networks to ensure regular funds annually to continue to build stronger rural communities together,” Green says.
The Rural Industry Leaders’ online auction in support of Rural Support Trust is still available through to 5pm on Sunday 14 June and can be accessed at https://app.galabid.com/rst2026/items?item_type=bidding
