NZ's avocado sector set up well for the future
Outgoing chief executive of New Zealand Avocado, Jen Scoular believes the sector is well set up despite a challenging environment for growers around the globe.
“The NZ avocado industry has seen unprecedented growth in demand for avocados globally,” Ponder told Rural News.
“Key drivers of this demand are versatility, health benefits and the amazing taste of NZ avocados.”
Ponder is the new chairman of the NZ Avocado Growers Association (NZAGA) and Avocado Industry Council (AIC). He replaces Ashby Whitehead (chair since 2013) and has been on the NZAGA executive and the AIC Ltd board since 2006.
“The industry has experienced strong growth based on a well-developed strategy and I see my role as supporting... that strategy.”
He plans to ensure that NZ Avocado services stay relevant and valuable to all stakeholders -- building the capacity and structure of industry governance, maintaining market access and addressing underlying risks to the industry.
Crown investment and the Primary Growth Partnership: NZ Avocado Go Global scheme have been a key to the industry’s “fantastic growth in value right across the supply chain,” says Ponder.
The industry is experiencing year-on-year increase in value, Ponder says, and is “excited about current opportunities in new markets”.
