The New Zealand avocado industry has grown from $70 million value to $200m in four years, says industry leader Tony Ponder.
Flegg is the first woman to be appointed to the position in the association’s 40-year history.
She has previously served as director at Morris Moore Farms and Kauripak.
Flegg was elected NZ Avocado Industry director in 2016 and Vice Chair of NZAGA in 2018.
“Linda is absolutely the right choice for the role of chair,” said Karen Pickford, NZ Avocado Industry director.
“Her plentiful amount of experience in the industry, plus her knowledge as a packer means she is a great all rounder,” Pickford said.
Flegg said it is an exciting time to be in the avocado industry.
She added that she looked forward to being a part of enhancing the opportunities and tackling the challenges that may impact the industry in the future.
“Environment and sustainability are going to be a huge challenge and we are progressing work in that space,” Flegg said.
She said that those coming into the industry are often aware of the challenges involved in the industry.
“Orchardists are producing food so must meet strict food safety compliance, and for export must meet mandatory industry standards.
“Smaller holdings sometimes find these compliance costs expensive and challenging to manage but ensuring our food is safe is hugely important.”
Flegg replaces Tony Ponder who stepped down at the annual general meeting in August.
Flegg was one of three people appointed to new positions in 2020, with Alistair Nicholson appointed as vice chair and Paula Kearns elected to be NZAGA at large representative and NZ Avocado Industry director.
Flegg was one of three people appointed to new positions in 2020.
Alistair Nicholson was appointed as vice chair, replacing Flegg, and Paula Kearns has been named the new NZAGA at large representative and NZ Avocado Industry director.