Thursday, 30 October 2014 13:03

A high flying deal

Written by 

From November 1, Farmlands' 58,000 shareholders will be able to choose between rewards points or Airpoints Dollars for their purchases.

 

Eligible purchases of grain, seed, nutrition, fertiliser and retail purchases, plus commission paid on livestock and real estate sales can now all count towards Air New Zealand Airpoints thanks to a new rural loyalty rewards programme with the airline.

"We have a very loyal shareholding of hard working farmers. The addition of Airpoints to our loyalty programme allows our shareholders to choose the rewards that they really want." says Farmlands chief executive Brent Esler.

The partnership with Air New Zealand will expand the cooperative's existing agri-business rewards programme Choices, which has so far proven very successful for the company.

More like this

Farmlands Posts Strong 2025 Half-Year Growth

Rural retailer Farmlands has released it's latest round of half-year results, labeling it as evidence that its five-year strategy is delivering on financial performance and better value for members.

Featured

National

Machinery & Products

Look Beyond Features

Technology adoption on New Zealand dairy farms has accelerated rapidly over the past decade.

» Latest Print Issues Online

The Hound

A Good Start

OPINION: While we're on the topic of lumberjacks, Biosecurity Minister Andrew Hoggard has no doubt used a chainsaw hundreds of…

Smith V Fonterra

OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter