Evaluating Tech Providers Beyond The Product
As the dust settles after Fieldays, we're once again reminded of the sheer volume of technology now available to New Zealand dairy farmers.
The socks, a modified version of Norsewear’s iconic Farm Flecks, were worn by Sir Ed during a number of his expeditions and have graced posters and magazine covers.
Since the death of Sir Edmund in 2008, the socks have remained in the Hillary family’s private collection of expedition equipment.
Rediscovered Among Historic Expedition Equipment
The treasured socks will be safely displayed in a custom case throughout Fieldays, giving visitors a chance to see an extraordinary piece of climbing history up close.
Sir Ed’s grandson, Alex Hillary, says the socks were uncovered amongst expedition gear stored in traditional climbing barrels.
“My family has a collection of expedition barrels - big blue barrels that are often strapped onto the backs of yaks - and these are filled with old expedition equipment,” he says. “There’s all sorts in there from Ed and my father Peter’s expeditions.”
Built for Extreme Conditions
Alex Hillary says Sir Ed understood the importance of dependable equipment in extreme conditions and Norsewear – who manufactures socks, glove and beanies in southern Hawke’s Bay, using New Zealand wool – fit the bill.
“From his baffled down jackets and Rolex watch to his modified tractors and high-altitude oxygen systems, he knew he needed good gear that he could rely on.”
A Shared Commitment to Quality and Durability
Alex says there is a natural alignment between the Hillary legacy and Norsewear’s longstanding commitment to durable, practical New Zealand-made gear.
“I am delighted to see a New Zealand company prioritising quality, valuing its people and drawing on legacy to create a great product, and one that is sustainable and natural.”
Alex notes that while the socks themselves are a fascinating piece of history, they have been in storage for a while.
“I hope they are not too smelly!” he says.
Rare Piece of New Zealand Heritage
The socks will be safely returned to the Hillary family following Fieldays - although another pair of Sir Ed’s climbing socks is already held by Auckland War Memorial Museum.
“We’ll hang on to this pair for the meantime.”
Norsewear Honoured to Display Historic Socks
Tim Deane, Norsewear’s owner and managing director, says it is a tremendous privilege for Norsewear to temporarily care for and display the socks at Fieldays.
“To have a genuine pair of Sir Edmund Hillary’s expedition socks entrusted to us, even briefly, is incredibly special,” says Deane.
“Sir Ed embodied resilience and determination, and knew the value of good, durable, Kiwi-made gear – gear we’re still manufacturing right here in New Zealand to this day.
“So we’re very proud of our association. And we’re keen for visitors to Fieldays to see these original climbing socks made with the same Farm Fleck yarn on the same machines as we make socks today, and have their photo taken with an authentic piece of climbing history.”
