Farmlands returns to profit with strong FY25 result
Rural retailer Farmlands has reported a return to profitability, something the co-operative says shows clear progress in the second year of its five-year strategy.
Farmers and growers can easily and quickly visit FarmlandsPRO to purchase straights, premixed or customseed mixes in whatever quantity is required, all directly in the app. Orders can be placed paddock-by-paddock, with the ability to select the size of the paddock (in hectares), the name of the paddock and the date of delivery. As with all purchases in FarmlandsPR, delivery direct to farm for orders greater than $500 is free.
This new feature has been released three months after the initial launch of FarmlandsPro, FarmlandsPro is "quickly becoming the convenient, always on, channel of choice for NZ farmer and growers" the rural retailer says.
It is seeing an increasing trend of customers self-serving through FarmlandsPRO as they discover how useful the tool is to order on the go and have products easily delivered.
Farmlands chief executive Tanya Houghton says that FarmlandsPRO is a convenient and streamlined way to order seed and that it's a channel that benefits both customers and the co-op.
"Precision and conveniece are crucial in modern farming. Our new seed ordering feature in FarmlandsPRO is a great example of us designing solutions to give farmers and growers greater control and flexibility," says Houghton.
"The new seed feature is timed to meet the seasonal buying needs of our farmers and growers ensuring they get the right rural supplies delivered where and when they need them."
The development of the feature was a collaborative effort between Farmlands' digital team and the farming community. By working closely with farmers and growers, Farmlands says it ensured that the new seed ordering functionality meets the practical needs of those on the ground.
Users can also be confident that they're getting the best price from Farmlands on every order, eliminating the need for quoting, the company says. Farmlands say the new feature is part of an ongoing commitment to support farmers and growers with leading-edge digital solutions that enhance their productivity and streamline their operations, as well as the co-op's.
"Selecting the right seed mix and ensuring it's planted in the right conditions can significantly impact crop yield and farm profitability. Giving customers the ability to specify paddock-level details through FarmlandsPro is a major advance," says Houghton.
Customers can easily access the new seed ordering feature by updating their FarmlandsPRO app, available on both the Apple App Store and Google Play Store.
Beyond the new seed ordering feature, FarmlandsPRO is said to have numerous benefits. It lets farmers and growers order, track and manage their rural supplies anywhere, anytime, and frees up Farmlands technical experts to spend more time supporting customers with on-farm or orchard challenges and less time processing orders. Farmlands has also enhanced how it communicates with its customers through FarmlandsPRO, ensuing they can easily see and access exclusive FarmlandsPRO deals and information.
In September, Farmlands also launched its first FarmlandsPRO exclusive product deals, with a second set of deals to be launched on 1 October. It says customers can easily access the products that they need, through a channel that is designed for them.
