Thursday, 10 April 2025 08:55

Farmlands launches casual clothing range

Written by  Staff Reporters
Farmlands chief executive Tanya Houghton Farmlands chief executive Tanya Houghton

Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.

Exclusive to Farmlands, the ‘1972 by Barkers’ represents the co-op’s most versatile choice for rural people, it says.

The co-op reports that in the first week, sales have been strong with almost 1000 pieces sold. The iconic Barkers trackpants is leading the top-sellers.

Farmlands chief executive Tanya Houghton says Farmlands stores are in parts of rural New Zealand that a fashion brand like Barkers normally can’t be.

“We’ve created a range of high-quality clothing that’ll work as hard as our farmers and growers. It’ll last through tough conditions on-farm and also look good down at the local pub or restaurant.”

The range has been named ‘1972’ as a celebration of Barkers’ 50-year history of creating quality menswear. Farmlands says the 1972 collection is another way it’s delivering on its mission to bring more value to farmers, joining Farmlands’ stable of exclusive products and brands that now extends across agrichemicals, animal feed, workwear and rural supplies.

Barkers chief executive Glenn Cracknell is excited about the collaboration. “It really is the perfect partnership with a highly-regarded New Zealand rural brand.”

The first winter collection, featuring merino knitwear, outerwear and classic shirts, is now available from select Farmlands stores and online.

More like this

LIC ends year with $30.6m profit

Herd improvement company LIC has ended the 2024-25 financial year in a strong position - debt-free and almost quadrupling its net profit.

Featured

T&G Global returns to profitability

Fresh produce grower and exporter T&G Global has overturned last year’s dismal performance by reporting a half year net profit of $1.7 million.

Rural backlash over plan to cut police staffing

Federated Farmers North Canterbury president Bex Green says two public meetings held this week should have made it loud and clear that rural families and businesses are concerned about proposed staffing changes at NZ Police.

DairyNZ thanks farm staff

August 6 marks Farm Worker Appreciation Day, a moment to recognise the dedication and hard mahi of dairy farm workers across Aotearoa - and DairyNZ is taking the opportunity to celebrate the skilled teams working on its two research farms.

Editorial: Getting RMA settings right

OPINION: The Government has been seeking industry feedback on its proposed amendments to a range of Resource Management Act (RMA) national direction instruments.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Trop de Paris!

OPINION: Your old mate's ear has been chewed off recently by farmers voicing their displeasure with the National Party, particularly…

NZ vs Aussie beef

OPINION: Your old mate hears that at a recent China Business Summit, PM Christopher Luxon delivered a none-too-subtle "could try…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter