increase font size
Farmlands chief executive Tanya Houghton
Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.
Exclusive to Farmlands, the ‘1972 by Barkers’ represents the co-op’s most versatile choice for rural people, it says.
The co-op reports that in the first week, sales have been strong with almost 1000 pieces sold. The iconic Barkers trackpants is leading the top-sellers.
Farmlands chief executive Tanya Houghton says Farmlands stores are in parts of rural New Zealand that a fashion brand like Barkers normally can’t be.
“We’ve created a range of high-quality clothing that’ll work as hard as our farmers and growers. It’ll last through tough conditions on-farm and also look good down at the local pub or restaurant.”
The range has been named ‘1972’ as a celebration of Barkers’ 50-year history of creating quality menswear. Farmlands says the 1972 collection is another way it’s delivering on its mission to bring more value to farmers, joining Farmlands’ stable of exclusive products and brands that now extends across agrichemicals, animal feed, workwear and rural supplies.
Barkers chief executive Glenn Cracknell is excited about the collaboration. “It really is the perfect partnership with a highly-regarded New Zealand rural brand.”
The first winter collection, featuring merino knitwear, outerwear and classic shirts, is now available from select Farmlands stores and online.
Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.
Canterbury farmer Andy Macfarlane has been appointed to the board of AgriZeroNZ, the public-private partnership designed to accelerate the development and deployment of emissions reduction tools for New Zealand farmers.
Cameron Reed lives between two worlds.
OPINION: At Fieldays this year, one theme kept surfacing across the sector: global shocks are no longer something that happens “over there”. They are now translating quickly into local, farm-level impacts through increasingly complex and connected channels.
Fonterra has reduced its forecast 2026/27 Farmgate Milk Price.
Potatoes New Zealand has congratulated Peter Reynolds of TA Reynolds Ltd in Pukekohe on being awarded the Horticulture New Zealand Bledisloe Cup, recognising a lifetime of service and contribution to New Zealand horticulture.
Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.
A leading British farming politician says he's impressed with the positive attitude of New Zealand farmers that he met during his recent trip here.
OPINION: With 10,500 dairy farms, New Zealand continues to punch above its weight around the world.
The Southern Dairy Hub (SDH), which runs a demonstration farm for South Island farmers, has a new general manager.
Esther Guy-Meakin has been announced as the new chief executive of the New Zealand Meat Board (NZMB).
A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any…
OPINION: It really is getting harder to lampoon government bureaucrats when they do such a good job of it themselves.…
