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Up in Europe, the news reaches us five months early with the show organiser of the Agritechnica Event – DLG – telling us that the show is fully sold out, with 2700 exhibitors filling all of the 23 exhibition halls, which offer close to 100 acres of floorspace. At the last event in 2023, 470,000 visitors passed through the entry gates, giving an impression how big the show really is.
With 65% of exhibitors from abroad (more than 50 countries), the majority are from Germany, followed by Italy, China, Turkey, the Netherlands, France and India. Similar numbers are expected to visit Agritechnica 25, which runs from November 9 to November 15.
Timo Zipf, Agritechnica project manager, comments, “The industry continues to time its innovation launches with Agritechnica. Numerous companies have expressed strong support for our new ‘7 days, 7 topics’ concept, which aligns specific technologies and themes with targeted visitor groups on each day.”
The new initiative delivers focused knowledge and events each day for specific visitor groups, including family farms, large-scale operations, dealers, contractors and international professionals. The week opens with the innovation and press day, followed by two agribusiness days, with limited ticket availability, aimed at large-scale farmers, dealers and contractors.
Mid-week features the International Farmers Day (highlighting Canada, the Czech Republic, and France) alongside Digital Farm Day, which explores how digital technologies are enabling smarter, more efficient farming. The program continues on the Friday with the Young Farmers Day and ensuing party. The last day of the show will be a festive ‘celebrate farming’ day, ending noisily at 6pm with all tractors and machines blasting horns in tribute.
If you’ve not yet sorted travel and accommodation to the world’s largest agricultural machinery trade fair, now’s the time to get your A into G!
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