Alliance is a globally respected brand under Yokohama Off-Highway Tyres - sister company to TRS/Yokohama TWS - renowned for its innovation, performance, and durability in demanding environments.

The distribution agreement brings the full range of Alliance products directly under the TRS/Yokohama TWS NZ umbrella, ensuring improved availability, factory/technical support, and market reach across the country.

“We’re excited to represent a brand as trusted as Alliance with a long history in the New Zealand market,” said Nigel Sherborne, managing director for TRS/Yokohama TWS NZ Ltd.

“It enhances our ability, alongside our existing stable of Yokohama, Trelleborg and Mitas to deliver world-class off-highway tyre solutions to Kiwi customers who work in some of the toughest conditions.”

As the exclusive distributor, TRS Tyre and Wheel/Yokohama TWS NZ Ltd will provide access to the full Alliance Tyre portfolio, including agricultural, forestry, industrial, and construction products, with on-theground inventory and logistics support to ensure faster delivery and improved service levels.

An extensive nationwide dealer network will support customers on the ground, with direct factory backed technical expertise and after-sales service from a trusted local team.

TRS/Yokohama TWS NZ Ltd is part of Yokohama Rubber Co Group, a global leader in off-highway Tyre manufacturing and distribution.

Alliance is a core brand within Yokohama Off-Highway Tyres, recognised for its advanced off-highway Tyre designs and trusted by professionals in over 120 countries.

www.trstyreandwheel.co.nz