Wednesday, 15 May 2019 13:55

NZ organic milk in new Oz formula

Written by  Pam Tipa

New Zealand milk will be used for a new certified organic grass-fed infant formula offering by Bubs Australia Ltd.

Beingmate will be the distributor in China but in a partnership agreement with Bubs, not Fonterra.

Bubs says itwill be the first company to offer Australian made certified organic grass-fed infant formula, after entering into a supply agreement with Fonterra Australia to produce Bubs Organic new infant formula range. 

Fonterra will supply Bubs with organic milk powder, sourced from its organic milk pool in New Zealand, which will be manufactured at its plant in Darnum, Victoria. 

The conditional supply agreement runs for an initial term until July 31, 2021. 

The Bubs Organic new range of infant formula will be available in Chemist Warehouse pharmacies throughout Australia within three months. Export to China’s cross-border eCommerce channel will follow shortly afterwards. 

Bubs recently bought Australia Deloraine Dairy, an infant formula plant that is approved by CNCA (China’s certifying authority). Pending approval the new range of formula may be physically distributed to China’s Mother and Baby stores. 

Kristy Carr, Bubs Australia founder and chief executive says in a statement: “Premium product offerings are the fastest growing segment of the infant formula category, and we are now able to offer two nutritional options – organic and goat, to suit individual dietary needs. This will tap into the global consumer trend towards natural, sustainable and organic food production. 

“Bubs is a key player in the goat dairy infant formula sector in Australia and has made inroads into China. It can now offer an Australian made certified organic grass-fed infant formula with both prebiotics and probiotics, in addition to Omega-3 DHA and Omega-6 ARA.”

Bubs told the Australian stock exchange that it has agreements with Beingmate, Alibaba’s Tmall and Chemist Warehouse.

The joint venture with Beingmate is to distribute and promote Bubs goat and organic cow milk infant formula “throughout Beingmate’s network covering 30,000 Mother and Baby stories in China”. 

Bubs Australia holds a 49% interest in the joint venture which will run for an initial term of 10 years.

More like this

Two re-elected to co-op

Re-elected Fonterra directors Andy Macfarlane and Donna Smit are looking forward to another three years on the board.

» The RNG Weather Report

Featured

Soil moisture: no more looking over the fence

Farm manager Bryan Mitchell describes as brilliant the SCADAfarm systems that allow him to remotely monitor and manage the irrigation of his 300ha of leased grazing land near Kirwee.

 

Separation gives constant result

Effluent separation offers a number of unique advantages, and opportunities that other systems don’t offer, says farm equipment manufacturer Rakaia Engineering Ltd (REL) Group.

Cultivating the right way

Cultivation of paddocks is common on farms at this time of year. It’s also a time when local storms may occur, adding substantial risk to an important farming practice.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Angry as usual

The usual culprits are angry at hearing last week that the Government and the agri sector will work together to…

Vladimir the dairy farmer

Russian President Vladimir Putin is a master tactician in taking advantage of international conflicts.

» Connect with Dairy News