According to the latest research from Mintel Global New Product Database (GNPD), vegan ice cream accounts for an increasing proportion of global ice cream launches, making up 7% of all launches in the last 12 months, more than double the 3% five years ago.
Japan scoops up number one position for ice cream. From matcha to mayonnaise and seaweed to soybean, there seems no limit to Japanese ice cream innovation as Mintel reveals that Japan is now the world’s number one global ice cream innovator, commanding the highest share of ice cream launches.
