Tuesday, 04 April 2023 13:55

Tik Tok

Written by Milking It

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OPINION: While Tik Tok may be in the bad books of western Governments over security fears, the social media app is proving a boon for some Kiwi companies who are using it to market their products in Asia.

Stuff reports that Fonterra has used TikTok to sell more butter in South East Asia as cooking on the platform gained popularity during the pandemic.

In the Philippines, Fonterra launched an #AnchorButterDaysAhead challenge, inviting TikTokers to use the company's Anchor butter in a wide range of dihes beyond special occasion like Christmas or Ramadan, to showcase its versatility, create content around their cooking experience and tag friends to win prizes.

In just three days, the campaign garnered 20.8 million video views, and has since grown to more than 40 million views, with Anchor butter achieving a 95% uplift in brand awareness on TikTok and an 11% increase in sales.

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