110,000 visitors!
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
OPINION: While Tik Tok may be in the bad books of western Governments over security fears, the social media app is proving a boon for some Kiwi companies who are using it to market their products in Asia.
Stuff reports that Fonterra has used TikTok to sell more butter in South East Asia as cooking on the platform gained popularity during the pandemic.
In the Philippines, Fonterra launched an #AnchorButterDaysAhead challenge, inviting TikTokers to use the company's Anchor butter in a wide range of dihes beyond special occasion like Christmas or Ramadan, to showcase its versatility, create content around their cooking experience and tag friends to win prizes.
In just three days, the campaign garnered 20.8 million video views, and has since grown to more than 40 million views, with Anchor butter achieving a 95% uplift in brand awareness on TikTok and an 11% increase in sales.
A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.
Funding is proving crucial for predator control despite a broken model reliant on the goodwill of volunteers.
A major milestone on New Zealand's unique journey to eradicate Mycoplasma bovis could come before the end of this year.
We're working through it, and we'll get to it.
The debate around New Zealand's future in the Paris Agreement is heating up.
A technical lab manager for Apata, Phoebe Scherer, has won the Bay of Plenty 2025 Young Grower regional title.
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.