Not so cuddly
OPINION: The image of regenerative farmers as kind, cuddly progressive types took a hit when one of their own took to social media to gloat over Bayer Crop Science's decision to close its Hastings research site.
OPINION: While Tik Tok may be in the bad books of western Governments over security fears, the social media app is proving a boon for some Kiwi companies who are using it to market their products in Asia.
Stuff reports that Fonterra has used TikTok to sell more butter in South East Asia as cooking on the platform gained popularity during the pandemic.
In the Philippines, Fonterra launched an #AnchorButterDaysAhead challenge, inviting TikTokers to use the company's Anchor butter in a wide range of dihes beyond special occasion like Christmas or Ramadan, to showcase its versatility, create content around their cooking experience and tag friends to win prizes.
In just three days, the campaign garnered 20.8 million video views, and has since grown to more than 40 million views, with Anchor butter achieving a 95% uplift in brand awareness on TikTok and an 11% increase in sales.
Tomato growers are facing a challenge like never before over the rising cost of energy and the uncertainty of supply.
A US-based company developing a vaccine to reduce methane emissions in cattle has received another capital injection from New Zealand’s agriculture sector.
Wools of New Zealand has signed a partnership agreement with a leading Chinese manufacturer as the company looks to further grow demand in China and globally.
Opportunities for Māori are there for the taking if they scale up their operations and work more closely together.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.
OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…