Wednesday, 19 February 2025 10:25

RIP Kitkat V

Written by Milking It

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OPINION: Another sign that the plant-based dairy fallacy is unravelling and that nothing beats dairy-based products.

Nestle says it’s moving to discontinue the vegan KitKat in every country except the UK following declining sales of the product.

KitKat V was first launched in 2021. It uses rice milk chocolate and was previously available in 15 countries in Europe, including France, Denmark, and Sweden. Nestle has now confirmed in a statement that it will be focusing on its dairy-based KitKats from now on.

“Our emphasis with the KitKat brand for the foreseeable future will be on classic chocolate variants, as they continue to be the preferred choice among consumers,” the dairy giant says.

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