Wednesday, 19 February 2025 10:25

RIP Kitkat V

Written by  Milking It

OPINION: Another sign that the plant-based dairy fallacy is unravelling and that nothing beats dairy-based products.

Nestle says it’s moving to discontinue the vegan KitKat in every country except the UK following declining sales of the product.

KitKat V was first launched in 2021. It uses rice milk chocolate and was previously available in 15 countries in Europe, including France, Denmark, and Sweden. Nestle has now confirmed in a statement that it will be focusing on its dairy-based KitKats from now on.

“Our emphasis with the KitKat brand for the foreseeable future will be on classic chocolate variants, as they continue to be the preferred choice among consumers,” the dairy giant says.

More like this

Job cuts

OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy player to slash jobs.

It's all about economics

OPINION: According to media reports, the eye-watering price of butter has prompted Finance Minister Nicola Willis to ask for a 'please explain' from her former employer Fonterra.

Red line on dairy

OPINION: As India negotiates to open its borders to more global products, dairy is proving a sticky issue.

Featured

AgriSIMA 2026 Paris machinery show cancelled

With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…

Krone EasyCut B1250 fold

In 2024, German manufacturer Krone introduced the F400 Fold, a 4m wide disc front mower, featuring end modules that hinge…

» Latest Print Issues Online

Milking It

Dairy dilemma

OPINION: Last week India's powerful Commerce Minister Piyush Goyal was in the country for another round of negotiations on a…

Strange bedfellows

OPINION: Two types of grifters have used the sale of Fonterra's consumer brands as a platform to push their own…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter