Tuesday, 16 April 2024 11:58

'Not our fault!'

Written by Milking It

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OPINION: Milking It wasn’t too surprised to hear Kiwis’ trust in media has sunk to a new low.

A report by the Centre for Journalism Media and Democracy at AUT found that public trust in the media, which in 2020 fell to 53%, has in 2024 plummeted to 33%. So, in five years, general trust in the news has fallen 20%.

The main reason given was left-leaning bias in the media. The reaction of some of the media themselves reveals a stunning lack of self-awareness, which may be part the core problem.

NBR journo Dita De Boni had a (conspiracy) theory for the survey result: She said the drop is due solely to a “propaganda campaign” by thinktank The Atlas Network “and [is] nothing to do with the PIJF or anything else”. Yeah, right!

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