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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.
OPINION: The dairy sector has been told that it cannot afford to rest on its laurels.
The dairy industry cannot rest on its laurels despite providing one in every four export dollars earned by the country, says DairyNZ chief executive Campbell Parker.
Increased competition for water means the whole community is looking at how irrigators use water.
Analysis of decades of research has revealed the implementation of good farming practices plays a critical role in reducing nutrient losses to improve freshwater outcomes.
Fonterra has reduced its forecast 2026/27 Farmgate Milk Price.
New Zealand dairy farmers are set to be the first in the world to receive access to a new digital physical milk pricing tool that enables them to fix the price for their physical milk.
State farmer Pāmu is opening its farm gates this summer in an effort to give the rural sector the opportunity to see how large-scale, multi-system farming is delivering productivity and profitability across New Zealand.
A five-year study has found that the cost of reducing emissions without technology may be significant and unsustainable for Northland dairy farmers.
DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.
While the Government has moved quickly to make commercial hauliers' lot easier during the current fuel crisis, they appear to be stuck in the creep box when it comes to the agricultural industry.
OPINION: No one messes around with Winston Peters, more so in a general election year.
OPINION: Staying on Federated Farmers, this week's annual general meeting in Auckland is shaping up to be an interesting one.
