Strong uptake of good wintering practices
DairyNZ has seen a significant increase in the number of farmers improving their wintering practices, which results in a higher standard of animal care and environmental protection.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
