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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.
DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.
The Advertising Standards Authority says it has received the complaint and will assess it.
A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.
Increased competition for water means the whole community is looking at how irrigators use water.
Analysis of decades of research has revealed the implementation of good farming practices plays a critical role in reducing nutrient losses to improve freshwater outcomes.
Yesterday the Government used the opening of Fieldays to announce a major investment, as part of its Land Use Flexibility package, to support a more productive and sustainable future across six sectors including dairy.
DairyNZ's 20th annual survey results released last week shows that dairy remains New Zealand’s economic powerhouse.
Farmers should be cautiously optimistic as the 2026/27 season kicks off, says DairyNZ.
Tickets are now available for the 2026 Arable Awards, set to be held in Christchurch on 20th August.
Environment Southland is calling on residents to be vigilant and check their properties after a new Old Man's Beard site was discovered near Dipton.
Amelia Marsden has secured the 2026 Nelson Young Grower title for the second year running, earning another opportunity to represent the region at the national Young Grower of the Year competition later this year.
Federated Farmers is urging the Government to put a halt to Waikato Regional Council's controversial Plan Change 1 (PC1), warning the regulations will impose significant costs, complexity and duplication on thousands of farmers while major national reforms remain unresolved.
Joshua Irving has been named the 2026 Ormond Nurseries North Canterbury Young Viticulturist of the Year.
Vets say they support the responsible use of virtual fencing and virtual herding technology for cattle and wants to work with farmers, manufacturers and government to help shape standards for future use backed by ongoing research to strengthen animal welfare outcomes.
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