Tuesday, 29 November 2016 10:44

‘Misleading’ ad draws complaint

Written by Rural News Group

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DairyNZ has laid a complaint over a Greenpeace advertisement that says industrial dairy farming and massive irrigation schemes are polluting waterways.

DNZ says the 60-second ad, which has run on television and social media for a month, is factually incorrect and misleading.

The Advertising Standards Authority says it has received the complaint and will assess it.

A Greenpeace spokesperson says she is interested to know what DairyNZ thinks is incorrect.

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