Fake virtue

Boring Oat Milk, which produces alternative 'milk', is actively campaigning against dairy with its latest campaign, 'Quit the Tit'.

The questionable capaign encourages New Zealanders to wean themselves off cow's milk and onto Boring Oat Milk.

The specially designed 'Quit Kit' places their product into the hands of new customers, giving them a taste of 'life off the tit'. The method is simple: combine the cow's milk with the oat milk and gradually reduce the ratio until you've 'quit the tit'.

Milking it reckons this is just another case of a cynical commercial strategy for corporate profit, masquerading as a virtuous crusade.