Wednesday, 24 January 2024 11:25

Fake virtue

Written by Milking It

font size decrease font size increase font size
Print
Email

OPINION: The fake milk brigade is trying every trick in the book to reduce dairy milk consumption.

Boring Oat Milk, which produces alternative 'milk', is actively campaigning against dairy with its latest campaign, 'Quit the Tit'.

The questionable capaign encourages New Zealanders to wean themselves off cow's milk and onto Boring Oat Milk.

The specially designed 'Quit Kit' places their product into the hands of new customers, giving them a taste of 'life off the tit'. The method is simple: combine the cow's milk with the oat milk and gradually reduce the ratio until you've 'quit the tit'.

Milking it reckons this is just another case of a cynical commercial strategy for corporate profit, masquerading as a virtuous crusade.

Featured

High commodity prices, farmer optimism bode well for event

The 2025 South Island Agricultural Field Days (SIAFD) chairman, Rangiora farmer Andrew Stewart, is predicting a successful event on the back of good news coming out of the farming sector and with it a greater level of optimism among farmers.

Accident triggers traffic alert in barns, sheds

WorkSafe New Zealand is calling on farmers to consider how vehicles move inside their barns and sheds, following a sentencing for a death at one of South Canterbury’s biggest agribusinesses.

Plantain 'still a winner' in nitrogen loss battle

Now is not the time to stop incorporating plantain into dairy pasture systems to reduce nitrogen (N) loss, says Agricom Australasia brand manager Mark Brown.

People expos set to return

Building on the success of last year's events, the opportunity to attend People Expos is back for 2025, offering farmers the chance to be inspired and gain more tips and insights for their toolkits to support their people on farm.

SustaiN lands NZ registration

Ballance Agri-Nutrients fertiliser SustaiN – which contains a urease inhibitor that reduces the amount of ammonia released to the air – has now been registered by the Ministry of Primary Industries (MPI). It is the first fertiliser in New Zealand to achieve this status.

Precision N application test costs 'outweigh returns'

Precision application of nitrogen can improve yields, but the costs of testing currently outweigh improved returns, according to new research from Plant and Food Research, MPI and Ravensdown.