Why? Cows are happier when humans aren't around: they see us as predators. "No prey animal ever wants to see a predator," says David Hunt, co-founder of Cainthus, a company digitising agricultural practices. "The less cows see the happier they are. A cow doesn't know what a robot is, so isn't scared of it." Digital farms can include robots, but Cainthus has also created FRS that identifies cows so that farmers can identify potential problems early. With 1.4 billion cows on the planet, this technology can help on many farms -- the 'digital dairy' concept. Cainthus' FRS will be for sale this August or September, aimed at dairies with 2000 or more cows; it is not for small dairy famers. The 4K camera can identify any cow, solid colored or spotted, since even a solid black cow has variations in its coat.
Cows and robots go together: throw in face recognition software (FRS) and it's perfect for their happiness.
Popular Reads
Farmers Advised to Look Beyond Palm Kernel Price When Buying Supplementary Feed
When buying supplementary feeds, farmers need to consider the entire package on offer – service, freight and all the components…Farmers reject ruminant methane strategy
According to a new farmer survey, many farmers are rejecting New Zealand’s current ruminant methane strategy.Otago Regional Council to launch winter flyovers
Otago Regional Council is set to begin its annual winter farm flyovers in the next three weeks.Calf rearers say goodbye to leaky teats, poor feeder fit
Leaky teats and poor feeder fit are now a thing of the past for calf rearers - thanks to the…Featured
Apples and Pears NZ to focus on boosting grower returns
The CEO of Apples and Pears NZ, Karen Morrish, says the strategic focus of her organisation is to improve grower returns.
NZ scientists make breakthrough in Facial Eczema research
A significant breakthrough in understanding facial eczema (FE) in livestock brings New Zealand closer to reducing the disease’s devastating impact on farmers, animals, and rural communities.
LIC Space folds for good
Farmer co-operative LIC has closed its satellite-backed pasture measurement platform – Space.
Editorial: Time for common sense
OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).
2024–25 apple harvest exceeds expectations, says Apples and Pears NZ CEO
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Fieldays 2025 unveils new sustainability initiatives with industry partners
Through collaborative efforts with exhibitors, visitors, and industry partners, Fieldays says it is reaffirming its commitment to environmental responsibility with new initiatives for 2025.
National
New National Fieldays CEO excited to lead iconic four-day event
Newly appointed National Fieldays chief executive Richard Lindroos says his team is ready, excited and looking forward to delivering the…No regrets choosing cows over boardroom
Winning the 2025 New Zealand Share Farmers of the Year still hasn't sunk in for Thomas and Fiona Langford.Taranaki farmers face uncertain outlook despite grass growth after drought
The grass may be growing again in the drought-stricken coastal area of Taranaki, but the outlook for many farmers there…Doctors and rural women welcome pre-Budget boost for urgent and after-hours care
Doctors and rural women are welcoming the recent pre-budget announcement from the Government that it would be boosting funding to…DairyNZ Farmers Forum underway
Over 300 farmers and rural professionals have gathered in Hamilton for the first DairyNZ Farmers Forum for this year.Machinery & Products
Shearing legend hooked on CanAm
Sir David Fagan, world-renowned competitive sheep shearer with 642 shearing titles worldwide and a knighthood to his name, now runs…Advanced seeding technology on show
Available as part of the Lemken portfolio, a leading name in advanced seeding technology, Equalizer, sees its CII 8/762N Planter…50 years of tractor pull
This year, the Fieldays Tractor Pull, in association with PTS Logistics, mark a major milestone – 50 years of crowd-thrilling…New design Claas tractors set for Fieldays debut
Well known for its dominance in the harvesting arena, Claas has channelled its engineering excellence and a deep knowledge of…The Wrangler's birthday bash
It's the Wrangler Limited’s 30th birthday and to celebrate the milestone a prototype of the E Series Wrangler - a…» Latest Print Issues Online
Milking It
Free speech
OPINION: The Free Speech Union is taking this one too far.
Drug survey
OPINION: New national data from The Drug Detection Agency (TDDA), a leading workplace drug tester, shows methamphetamine (meth) use is…