OPINION: First they demanded plant-based 'milk', now they want it priced cheaper than real milk.
UK dairy farmers are seething after a BBC Panorama programme last week showed what it calls poor welfare practice on an unidentified Welsh dairy farm.
Much of the programme was filmed by an undercover representative of animal rights group Animal Equality.
But herein lies the problem; it was shot on the farm and the programme didn't show the 99% of other dairy farms in the UK producing quality milk with the highest animal welfare standards.
In New Zealand, the dairy sector has also fallen victim to activists secretly shooting footage on one farm and then using it to unfairly tarnish the image of the whole industry.