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CNH has sold its agricultural plough business, including the Overum brand name.
CNH has sold its agricultural plough business, including the production facility in Sweden, along with the Overum brand name.
It is understood that CNH will work with the new owner to ensure continuity of the plough product line in the coming months, although it’s unclear whether the products are sold as Overum machines through the New Holland dealer network or remain as a New Holland-badged product in the future.
The Overum plough range was part of the portfolio of Kongskilde cultivation and grass product ranges which CNH purchased in late 2016 to grow the New Holland brand as a full line supplier. Since the acquisition, beyond a change in livery, it does not seem to have had major investment in new products.
In a statement issued on the April 15, CNH noted that it has finalised the sale of the agricultural plough business to FairCap. The transaction includes the factory – employing 70 staff, the intellectual property and inventory relating to the product line. One Swedish newspaper noted that the company may return to the Overum name and livery, suggesting that the factory will once again hold the autonomy it enjoyed before being absorbed by Kongskilde and then CNH.
The reason given for the sale by CNH is that it intends to fully focus on the research and development, manufacturing and sales efforts for its core product portfolio and growth of its in-house tech stack.
CNH has not sold the plough business to a competing agricultural machinery company, instead, to a Germanbased investment company which describes itself as an investment company with locations in Munich, Milan and London, which acquires medium-sized companies in special situations and develops them holistically, taking financial, ecological and social aspects into account.
Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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