John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
John Deere's HarvestLab 3000 system has won the company a European Land and Soil Management Award at a Forum for Agriculture event.
The system uses sensors to automatically measure the nutrient values of effluent being applied to the paddock.
It enables farmers and contractors to improve the efficacy of effluents used to replace inorganic fertilisers. It calculates N, P and K values then regulates application rates based on nutrient targets or maximum application rates based on kg/ha.
The technology prevents under- or over-application and it can record total volumes applied for future reference. It is compatible with site-specific prescription maps.
The award to John Deere is endorsed by the European Union in association with the University of National Resources and Life Sciences (BOKU) in Vienna.
Meanwhile, the two Netherlands effluent gear manufacturers Schuitemaker and Veenhuis say they will merge later in 2019.
Schuitemaker is well known for its heavy-duty, self-loading silage wagons, manure spreaders and vacuum tankers, and Veenhuis specialises in slurry tankers and related equipment including a system to analyse the nutrient content of manures.
The companies say the merger will add value in marketing, sales, production and product support.
Schuitemaker, based in Rijssen, employs about 140 people while Veenhuis, at Raalte, has about 40 workers. Since November 2018, The regional investment company Wadinko is believed to have owned 36.25% of Schuitemaker since November 2018. It will remain involved after the merger.
Eventually all feeding machines will be painted red and yellow and will carry the Schuitemaker name. Manure and effluent machines will be coloured yellow and carry the Veenhuis brand.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
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Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
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