increase font size
New Holland tractor wears the Leader’s Jersey at the Giro d’Italia.
While it seems increasingly common to see ‘black editions’ of many tractor brands – or as with one Scandinavian manufacturer, a plethora of colours – it’s not so common for the New Holland brand.
Recognisable for its iconic blue colour scheme, the Italian head-quartered company is sponsoring this year’s Giro d’Italia cycle race that kicks off on May 6th in Budapest and finishes off 21 stages and 3,410km later in Verona on May 25.
Stopping off on route in multiple rural communities, a shocking pink T5.140 Dynamic Command tractor will certainly cut a splash on the 105th running of the event.
While not immediately considered a must-have colour for agriculture, the heavily customised ‘wrapped’ machine is inspired by the pink jersey (maglia rosa) worn by the race’s general classification leader.
The company says the use of pink, and its association with the sporting excellence of a winner, “denotes the drive, performance and staying power needed to win a Grand Tour – the same qualities undertaken by New Holland tractors in fields around the globe to reach its farming goals”.
Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.
New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved from a single model in 1975 to a range today, led by the new CR10 and CR11.
The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand, is turning 50.
Since Donald Trump’s import tariff announcement, the world has been on a wild economic ride.
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
New Zealand’s dairy sector cannot expect India to be a market for all its dairy products.
Meat processor ANZCO Foods’ net profit has plunged on the back of lower market returns which squeezed margins and impacted business performance.
OPINION: Most people will be aware of the Government's plans to boost coal, oil and gas production to meet energy requirements.
AgriZeroNZ has entered a new partnership with Britain's national innovation agency, Innovate UK.
Twenty rural community hubs across New Zealand will receive $5,000 to upgrade their facilities having been selected as the winners of Rabobank's Community Hub Competition.
As the dairy industry prepares to celebrate its top achievers at an awards night this Saturday, attendees are being warned to be aware of protests planned outside the venue – Baypark Arena, Mount Mauganaui.
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where…
OPINION: The Advertising Standards Authority’s 2024 report revealed that not only is social media rotting our brains, it is also…
