increase font size
New Holland tractor wears the Leader’s Jersey at the Giro d’Italia.
While it seems increasingly common to see ‘black editions’ of many tractor brands – or as with one Scandinavian manufacturer, a plethora of colours – it’s not so common for the New Holland brand.
Recognisable for its iconic blue colour scheme, the Italian head-quartered company is sponsoring this year’s Giro d’Italia cycle race that kicks off on May 6th in Budapest and finishes off 21 stages and 3,410km later in Verona on May 25.
Stopping off on route in multiple rural communities, a shocking pink T5.140 Dynamic Command tractor will certainly cut a splash on the 105th running of the event.
While not immediately considered a must-have colour for agriculture, the heavily customised ‘wrapped’ machine is inspired by the pink jersey (maglia rosa) worn by the race’s general classification leader.
The company says the use of pink, and its association with the sporting excellence of a winner, “denotes the drive, performance and staying power needed to win a Grand Tour – the same qualities undertaken by New Holland tractors in fields around the globe to reach its farming goals”.
Creating a great deal of enthusiasm at Agritechnica, the T5.120 ‘Il Trattore’ styling concept tractor was celebrating the legacy of research and development, engineering, and design expertise, with the concept bearing a striking green and red colouring and styling inspired by the original first Fiat tractor, the Fiat 702 and the ‘Made in Italy’ logo.
First unveiled in 2023, New Holland has announced the addition of the T7.270 Methane Power CNG (Compressed Natural Gas) tractor to the recently expanded T7 Range.
A group of eight Giltrap Agrizone customers travelled to Europe in July with managing director Andrew Giltrap, taking the opportunity to visit St Valentin, Austria, to see New Holland tractors being built.
Showcased with a T7.245 at the recent National Fieldays, New Holland has expanded its T7 tractor range offering in New Zealand with the launch of a new Tier 3 long-wheelbase configuration, aimed at users looking for a reliable, no-fuss workhorse.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Oamaru-based livestock handling specialist Te Pari has bought Combi Clamp, the New Zealand manufacturer of Combi Clamp manual sheep handlers.
Agriculture Minister Todd McClay has admitted that a scheme bringing workers from Pacific nations to work on orchards has become too hard to navigate but says changes are coming.
A new app designed in New Zealand aims to help sheep, beef and deer farmers capture, analyse and use body condition score data more effectively.
Canterbury farmer Andy Macfarlane has been appointed to the board of AgriZeroNZ, the public-private partnership designed to accelerate the development and deployment of emissions reduction tools for New Zealand farmers.
For over 50 years Mel Ewers has been supporting the apple sector navigate through compliance and quality assurance issues.
The apple sector is enjoying a bumper harvest season.
OPINION: City and regional councils have been put on notice - stop using extreme climate forecasting scenarios that can drive…
OPINION: The Green Party’s rivers and oceans policy may have a new name but nothing else has changed.
