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New Holland tractor wears the Leader’s Jersey at the Giro d’Italia.
While it seems increasingly common to see ‘black editions’ of many tractor brands – or as with one Scandinavian manufacturer, a plethora of colours – it’s not so common for the New Holland brand.
Recognisable for its iconic blue colour scheme, the Italian head-quartered company is sponsoring this year’s Giro d’Italia cycle race that kicks off on May 6th in Budapest and finishes off 21 stages and 3,410km later in Verona on May 25.
Stopping off on route in multiple rural communities, a shocking pink T5.140 Dynamic Command tractor will certainly cut a splash on the 105th running of the event.
While not immediately considered a must-have colour for agriculture, the heavily customised ‘wrapped’ machine is inspired by the pink jersey (maglia rosa) worn by the race’s general classification leader.
The company says the use of pink, and its association with the sporting excellence of a winner, “denotes the drive, performance and staying power needed to win a Grand Tour – the same qualities undertaken by New Holland tractors in fields around the globe to reach its farming goals”.
A group of eight Giltrap Agrizone customers travelled to Europe in July with managing director Andrew Giltrap, taking the opportunity to visit St Valentin, Austria, to see New Holland tractors being built.
Showcased with a T7.245 at the recent National Fieldays, New Holland has expanded its T7 tractor range offering in New Zealand with the launch of a new Tier 3 long-wheelbase configuration, aimed at users looking for a reliable, no-fuss workhorse.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
Relationships are key to opening new trading opportunities and dealing with some of the rules that countries impose that impede the free flow of trade.
Dawn Meats chief executive Niall Browne says their joint venture with Alliance Group will create “a dynamic industry competitor”.
Tributes have flowed following the death of former Prime Minister and political and business leader, Jim Bolger. He was 90.
A drop in methane targets announced by the Government this month has pleased farmers but there are concerns that without cross-party support, the targets would change once a Labour-led Government is voted into office.
Farmer shareholders of meat processor Alliance have voted in favour of a proposed $270 million joint venture investment by Irish company, Dawn Meats.
The former chair of the Bay of Plenty Regional Council and farmer, Doug Leeder, says rural communities' biggest fear right now is the lack of long-term certainty over environmental regulations.
OPINION: Voting is underway for Fonterra’s divestment proposal, with shareholders deciding whether or not sell its consumer brands business.
OPINION: Politicians and Wellington bureaucrats should take a leaf out of the book of Canterbury District Police Commander Superintendent Tony Hill.
